Mohamed Moamen

About

With a Bachelor's Degree in Marketing from Hult International Business School, I have cultivated a robust career in digital marketing and business development. My journey began at Evernote, where I contributed to strategic projects that enhanced conversion rates and customer engagement. At Guinto's, I successfully launched a direct mail campaign and developed a customer loyalty program, significantly boosting repeat visits. Joining Zumper as an Outreach Specialist, I expanded the company's reach and later advanced to Junior SEO Analyst, optimizing content and improving organic rankings. As a Growth Marketing Associate, I spearheaded campaigns that increased organic traffic by 470K and managed digital marketing budgets, reducing costs while maintaining lead quality. My expertise in SEO, strategic planning, and campaign management has consistently driven growth and improved performance across various platforms.

Experience

• Growth Marketing Associate · Zumper10-01-2022 – 12-01-2023

  - Spearheaded an email marketing campaign that resulted in 2,600 referring domains and fulfilled 74% of marketing targets, demonstrating exceptional campaign management and strategic planning. - Increased organic traffic by 470K through optimized SEO strategies and content gap analyses, directly contributing to lead generation and customer acquisition. - Enhanced the blogs organic traffic by 19% through targeted content updates based on data-driven keyword strategies. - Managed a monthly digital marketing budget, optimizing ad spend and reducing costs by 20%, all while maintaining the quality of leads. - Collaborated closely with the product team to update website content, meta tags, and headers, leading to an increase in organic traffic and improved SEO performance.

• Junior SEO Analyst · Zumper04-01-2022 – 10-01-2022

  - Conducted in-depth SEO analysis that resulted in measurable improvements in organic rankings and website visibility. - Assisted in developing keyword strategies and optimizing content, playing a key role in elevating Zumpers web presence. - Actively contributed to the growth of the blogs organic traffic by identifying and capitalizing on content optimization opportunities.

• Outreach Specialist · Zumper06-01-2021 – 02-01-2022

  As an Outreach Specialist, contributed to building relationships and expanding the company's reach through strategic outreach initiatives.

• Marketing Consultant · Guinto's11-01-2019 – 08-01-2020

  - Designed and implemented a direct mail marketing campaign that distributed 50,000 menus, achieving a 3% response rate. - Developed and managed a customer loyalty program, converting 2,176 subscribers and increasing repeat customer visits by 52%. - Launched and optimized Google Ads campaigns, achieving a 2.13% click-through rate (CTR), improving customer acquisition.

• Business Development Consultant · Evernote01-01-2019 – 04-01-2019

  - Led a 15-week strategic project, providing key recommendations that enhanced Evernotes paid conversion rates and customer development. - Conducted a competitive analysis that uncovered market risks, offering actionable insights to mitigate them. - Played a critical role in designing new product features and onboarding strategies, significantly improving customer engagement.

Education

• Hult International Business SchoolBachelors Degree, Marketing
• Hayah International AcademyInternational Baccalaureate

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