Molly Jo Rosen, MBA

About

My uniquely holistic approach to business comes from 20+ years on the creative, finance, and operational sides of life. Motivated by the desire to change the world through education and information, I have held roles as a product/content marketer, ran accounting departments at various companies, contributed to prominent publications, and worked in sales, combining all these skills in exciting ways. As a single mom with an MBA, I also teach 17 social-style Latin dances.

Experience

• Partner · 412 Communications LLC2023-07-01 –

  Specializing in horses & hockey & golf - but game for anything - we do all the things media-wise you shouldn't have to - developing your broadcast from concept to game day production - managing your online presence from strategy to implementation - copywriting, designing, and editing your print publications - producing and voicing your ads - writing and recording original music - providing administrative support

• Controller · Sandland Sleep2022-04-01 – 2024-02-01

  - First in-house accounting department hire with responsibilities including full-cycle accounting for companies generating several million dollars in revenue in direct-to-consumer, retail, and wholesale sales - Established systems and workflows for reporting inventory, expenses, cash flow management, vendor communications, budgeting, and financial forecasts - Utilized the GoogleSuite and QuickBooksOnline to increase transparency between departments

• Data Processor · Robert Half2020-08-01 – 2023-05-01

  - Certified social service worker for government agencies providing assistance for those who suffered financial hardship due to COVID-19 - Directly responsible for over $2.1million in aid to residents of Clark County (NV) after collecting and auditing sensitive personal and financial data to ensure compliance with County policies - Finished as 1 of 50 final processors from a total staff of 555: 1 of 5 non-managers tasked with case approvals and fraud reviews while carrying a docket 2x the project average and holding the lowest error rate on the team

• Account Executive · Inspiration Sports Business Institute2021-01-01 – 2021-10-01

  - Generated over $5.3k in revenue making 75-125 touches per day selling single-game, full season, partial/flex, premium, and group plans for several professional sports teams part-time - Lone representative on staff of 15 to close a group outing with OKC Energy, and 1 of 3 on staff of 20 to sell at least one of every package type with the Oakland Roots - Used software such as Salesforce & Microsoft Dynamics for CRM, OneMob for customer outreach

• Controller · Bluewater Sales / Farm2017-10-01 – 2020-03-01

  - Responsible for full-cycle accounting, vendor management, and client service including daily interaction with some of the world’s wealthiest individuals for companies grossing $20+million in annual sales and $1.5million in annual revenue - Developed systems that streamlined the sales accounting process and all aspects of office management, including negotiating software and technology contracts - Created human resources policies and programs that increased employee engagement and decreased turnover by 22% and increased retention by 43% among seasonal employees

• Marketing Communications Manager · Congregation Kol Shofar2016-10-01 – 2017-10-01

  - Developed and executed a comprehensive editorial calendar for digital/print/social/web and created cohesive brand identity and voice, while individualizing specific programs marketed to a variety of age ranges - Created digital marketing campaigns on MailChimp for a non-tech savvy audience and grew the email list by 15% focusing on segmentation by program interest - Worked with executive director to target database of 7,000 people and create messaging/collateral using Adobe CreativeSuite for a successful launch of new capital campaign that secured funding for solar panel project two months ahead of schedule

• On-Air Host / Media Manager · Sunland Park Racetrack and Casino2015-12-01 – 2016-05-01

  - Hosted 20+ hours/week of unscripted content, including producing pre-race show and on-air interviews - Created and edited media guides, news releases, and other communications - Developed and implemented successful strategy for social media networks, especially Twitter - Oversaw development and execution of marketing and promotional strategies including promotions and giveaways - Developed relationships with local and national media to gain event coverage

• Staff Accountant · Accountemps2015-02-01 – 2015-11-01

  Full-cycle accounting with QuickBooks, Bill.com, and similar software; plus various inventory management, auditing, financial forecasting, and administrative roles. Companies included: Promontory Financial Services, Ntropic, KISSmetrics, Ploom / PAX Labs, and Lolli & Pops.

• Content Marketing Manager / Product Marketing Manager · BAM Software2013-11-01 – 2014-12-01

  - Aided in business development efforts, including securing contract that generated $5.1million in 6 months - Developed content hub from creation through design to holding an editorial role, and led team of 15 across departments and the world in creation of horse racing daily fantasy sports games, then was responsible for rollout and securing support from industry executives - Set and exceeded goals for community engagement and brand awareness on all social media channels by creating and solely maintaining functional content calendar, including doubling the Twitter authority score in four months - Used software such as SilverPop for email marketing, custom CRM & CMS, Wordpress, Hootsuite & Tweetdeck for social media management, Moz for analytics

• Managing Member · Post Parade Racing2010-09-01 – 2013-12-01

  - Responsible for social media, website content and design, as well as finances - At auction: review performance, conformation, pedigree, and medical history to offer clients a comprehensive list of potential purchases; also put together partnerships for clients who wish to share the financial burdens of horse ownership - Developed and maintain a database of all 2yo’s offered at auction this year with notes on conformation, medical history, and performance

Education

• Purdue GlobalMaster of Business Administration - MBA
• Purdue GlobalBachelor's, Business Administration and Management
• SV AcademyFellowship, Sales & Business Development
• Columbia UniversityCertificate, Sports Business
• Hofstra UniversityCertificate, Sportscasting Institute
• Coventry UniversityFoundation Degree, Equine Studies
• University of LouisvilleEquine Administration

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