Molly Martin

About

Experienced social media and content manager in CPG Food & Bev space. Proven track record of launching and growing brands on social media with thoughtful strategy, engaging social media campaigns, content marketing, digital advertising, partnerships and pivot tactics based on key insights. Experienced with large consumer brands - engaging with 1M+ audience. Passionate about wellness and the food/bev industry. Instagram.com/mollyemahar WhollyMolly.co

Experience

• Social Media & Content Strategist · Social Studio08-01-2024

  Working with D2C brands to deliver standout social strategy, social implementation, content development, community management and creator/influencer sourcing. Produced cross-channel campaigns, short-form video, and influencer partnerships for consumer brands across industries including food & beverage, fintech, and live events.

• Senior Manager, Social Media · Prestige Beverage Group03-01-2022 – 03-01-2024

  Led the social media strategy, content and implementation across key consumer brand accounts. Increased brand awareness, engagement and loyalty through thoughtful digital campaigns and pivot tactics based on key insights. Engaged over 1M+ audience. Collaborated with agency, photographer, influencer, brand and celebrity partners.

• Manager, Social Media & Content · Prestige Beverage Group07-01-2019 – 03-01-2022

  Led content, social and paid media strategies, processes and plans across top beverage brands. Increased brand awareness, engagement and conversions through thoughtful campaigns and programs. Sourced and led external agencies, partners and creators as well as leveraged in-house creative team to develop campaigns with increased ROAS. Achieved higher conversion rates through optimized campaigns and A/B testing.

• Member · Elpha03-01-2018 – 02-01-2024

  Elpha (YC19) is a professional network dedicated to helping high-achieving women in tech succeed at work.

• Director of Marketing, USA · White Cap05-01-2018 – 07-01-2019

  Led the development and execution of the USA marketing strategy, Brock White division, with a focus on digital and social media marketing, events and partnerships to drive e-commerce sales. Engaged cross-functionally with leadership to plan and support corporate initiatives.

Education

• University of North DakotaGraphic Design, Technology, & Entrepreneurship

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