Sofia Villanueva

About

With a multidisciplinary background in e-commerce, marketing, and creative design, I bring a unique perspective to digital business strategy. My experience spans managing product catalogs, optimizing SEO, designing impactful newsletters, and launching successful collaborations in global marketplaces like Amazon and Spartoo. Having worked extensively with tools like Google Analytics, and Helium10, I’ve developed a solid foundation in analytics, customer behavior, and data-driven decision-making. As a freelance textile print designer, I’ve sharpened my skills in visual storytelling, brand alignment, and bespoke client solutions. This creative expertise complements my marketing acumen, offering a fresh approach to crafting customer-centric strategies and elevating brand presence online. I thrive in roles that combine analytical thinking and creative problem-solving, where I can contribute to building engaging customer experiences, optimizing online sales channels, and driving business growth. My adaptable skill set allows me to pivot seamlessly between creative and operational needs, making me a valuable asset to any team. I’m passionate about leveraging my expertise to bridge the gap between creativity and commerce, whether it’s through managing digital storefronts, executing marketing campaigns, or collaborating on visually compelling projects that resonate with audiences.

Experience

• Freelance Textile Print Designer · SV Pattern Studio03-01-2020

  As a Textile Print Designer, I create unique, story-driven prints that captivate audiences, enhance brand identity, and help businesses stand out. Additionally, I offer a curated collection of ready-to-print patterns available for exclusive licensing. Responsibilities include designing bespoke textile prints, managing an online catalog, handling digital marketing, creating storytelling-based reels, conducting client meetings, executing paid media campaigns, and optimizing portfolio pages.

• Amazon Seller Account Manager and Product Manager · KALLIWODA INVEST S.L08-01-2021 – 12-01-2022

  Managed and optimized Amazon marketplaces across multiple regions, ensuring compliance with region-specific requirements. Responsibilities included creating and updating product variations, optimizing A+ content, designing product listing strategies, collaborating with photography teams, monitoring inventory, managing customer service, launching the Spartoo marketplace, managing Prestashop, and designing graphic pieces for marketplaces and newsletters.

• Marketing Coordinator · Posiciones No Tradicionales10-01-2020 – 04-01-2021

  Designed a website for ticket sales, focusing on user experience and SEO optimization. Created and optimized visual content for digital campaigns, collaborated with major production companies to develop promotional materials, crafted graphic materials for traditional marketing campaigns, and implemented paid media and email marketing strategies.

• Founder · Mon Chéri Bébé03-01-2018 – 08-01-2020

  As the Founder and Creative Director, I successfully led and managed all aspects of the business, from design and marketing to e-commerce. Responsibilities included building and managing the online store, designing and executing social media strategies, conducting sales performance analysis, managing product design and supplier coordination, and developing paid media campaigns.

Education

• Universidad del SalvadorBachelor's Degree, Business Administration
• Colegio North HillsBilingual Baccalaureate, Business Administration
• Coder HouseCommunity Manager and Advertising, Digital Marketing
• Coder HouseAdvanced Social Media Advertising, Digital Marketing
• Coder HouseGrowth Marketing, Digital Marketing

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