Evans Levy

About

Dynamic e-commerce strategist with expertise in product marketing, creative and brand strategy, and project management. At For Days, I spearheaded initiatives that drove over $10M in net revenue while managing campaigns that diverted millions of pounds of clothing from landfills. My experience includes overseeing multimillion-dollar product portfolios for brands like West Elm, achieving double-digit growth through innovative storytelling and data-driven marketing. Passionate about sustainability and efficiency, I excel at delivering impactful results and scaling brands with a creative and strategic approach.

Experience

• Ecommerce + Brand Stratagy Consultant · Raveival07-01-2024 – 09-01-2024

  Collaborated with Raveival to optimize its rave and festival fashion resale platform by refining the sales strategy, enhancing user experience, and building a clear brand voice. Conducted competitive analysis and market research to identify opportunities, delivering actionable recommendations for platform improvements and marketing strategies. Created an educational content roadmap and outlined resources to attract sellers and engage buyers, emphasizing sustainability and affordability.

• Director Of Ecommerce · Trashie/For Days08-01-2022 – 07-01-2024

  Oversee two websites: fordays.com and trashie.io. Project managing all site, tech and content strategy and updates. Drove exceptional revenue growth, surpassing $10M in net revenue in 2023, and achieved impressive YOY increases of +98% in revenue, +71% in Conversion, and +38% in Returning Customer Rate. Generated 300k+ Take Back Bag Sales in 2023 resulting in 2.2M lbs of clothing redirected from the landfill, 25M lbs CO2 emissions diverted and 270M gallons of water saved. Implemented and manage a comprehensive content strategy, calendar and budget, elevating the customer journey and streamlining content delivery across all e-commerce and marketing platforms, ensuring a seamless and consistent brand experience across all channels. Effectively manage a team of three, optimizing their performance and ensuring excellent team culture and performance. Successfully built and implemented a site dropship strategy increasing marketplace revenue stream 30X YOY by expanding brand list and product assortment with weekly launches of up to 100 styles. Pioneered a Subscription program resulting in over 3K subscriptions within two months, generating significant recurring revenue. Researched and launched the On-Site Search and Merchandising tool, Searchspring, resulting in a 17% increase in conversion within the first month of implementation.

• Ecommerce Consultant · The Sculpt Society05-01-2023 – 07-01-2023

  Conducted comprehensive site audit to identify areas for improvement and optimization. Built e-commerce strategy based on audit findings, distinguishing between short-term wins and long-term projects. Created a personalized site best practices guide tailored to the specific needs of the company. Generated an inventory sell-through report to optimize product offerings and maximize profitability. Designed holiday and promotional plans to drive sales and engagement during peak seasons. Established launch cadence and timeline, coordinating all necessary assets for successful product launches.

• Senior Manager Ecommerce · For Days06-01-2021 – 08-01-2022

  Achieved $1.8M+ in net revenue, propelling For Days into a million-dollar company in 2021. Within a year, increased D2C Revenue by 360%, AOV by 18%, and Returning Customer Rate by 27%. Successfully planned and executed monthly product launches, ensuring seamless cross-functional collaboration, including proactively identifying product needs and overseeing all Ecomm photoshoots. Led the migration to Shopify Plus, overseeing the new site build and enhancing the overall site experience.

• Assistant e-Commerce Merchandiser · West Elm09-01-2019 – 05-01-2021

  Managed the e-Commerce experience for 1/3rd of West Elm’s total Furniture revenue ($500M in 2020). Increased site visits in 2020 +64% YOY while maintaining healthy conversion. Led monthly product launches of up to 30K skus. Headed seasonal launch process, overseeing cross functional pass offs, resulting in on time and successful launch. Researched, designed and led implementation with cross functional partners of new strategies to increase conversion, enhance the customer experience and react to business needs. Overhauled shopping experience and launched 600 skus for 2020 Outdoor season increasing revenue +150% YOY. Leveraged analytics tool to track success of newly implemented site strategies and provide insight for future projects. Created shot lists, working with the photo team to provide product and creative direction through to launch. Instituted PIP up sell strategy and created process to update with new product launches. Formalized attribution strategy improving the process by increasing efficiency and simplicity. Facilitated daily site updates with cross functional partners utilizing reports & customer data. Bi-weekly reporting to the President with site improvements and project updates. Successfully trained and mentored 9 co-workers.

• e-Commerce Site Experience + Merchandising Coordinator · West Elm12-01-2018 – 09-01-2019

  Supported online business initiatives and visual merchandising strategies to increase overall sales and website conversion. Optimized navigation strategy and page names for new product launches and business needs, working with SEO partners to increase visibility to site via search. Strategized and implemented site merchandising plans by monitoring reporting and customer shopping patterns. Partnered on promotional strategy with Planning and Marketing implementing all merchandising, navigation and site content needs and updates. Conducted site audits including attribution, navigation and site content to ensure the best customer experience. Used customer shopping patterns and competitive research to inform updates to the site experience and identify white space - communicating any learnings to Brand Merchants.

Education

• Colorado CollegeBachelor of Arts - BA, Political Science, Journalism and Dance
• Le Cordon Bleu Paris

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