Muhammad Ilham Razak

About

With over 5 years of experience in marketing, sales, and analytics, I specialize in driving strategic growth and creating impactful solutions. Currently pursuing a business degree at Monash University, I bring entrepreneurial skills and a data-driven approach to solving complex business challenges. As a Distribution Development Executive at Nutrifood, I successfully expanded the product line by 40% and achieved an average revenue growth of 33%. Collaborating with a dedicated team, we earned the “National Best Growth Distributor Class C” award, reflecting our leadership and ability to manage distributor networks and sales teams effectively. Previously, at VCGamers, I sharpened my expertise in market analysis and strategic planning across diverse product lines. My role involved designing Go-to-Market strategies and defining key performance indicators, which contributed to significant corporate growth. I am driven by a passion for utilizing strategic insights to exceed business objectives and create long-term value. Open to connecting with like-minded professionals who share a commitment to innovation, growth, and collaboration.

Experience

• Professional development · Career Break2024-06-01 –

  I will focus to pursue my Master Degree at Monash University majoring in Master of Business

• Distribution Development Executive · Nutrifood Indonesia2024-03-01 – 2024-06-01

  Supervised a network of 3 distributors, overseeing a team comprising 2 area sales managers, 3 supervisors, and 10 sales representatives. Designed and implemented a data-driven distribution strategy using an item classification approach, resulting in a 40% expansion of the product line and boosting revenue growth by 33% on average, and 45% year-to-date (as of October 2023). Played a key role in securing the "National Best Growth Distributor Class C"award for Manokwari's Modern Trade distributor, achieving an impressive 25.10% ACV growth in 2023.

• Junior Distribution Development Executive · Nutrifood Indonesia2023-02-01 – 2024-03-01
• Strategic Growth in Corporate Strategy Division · VCGamers2022-10-01 – 2023-01-01

  Examined and oversaw current business strategies in five products of VCGamers (Marketplace, Launchpad, News, Cryptocurrency, and VCGamers Hub) by developing their Go to Market (GTM) plan as well as analyzing their revenue projections. Performed market analysis to gather industry insights and inform strategic plans. Set up key metrics for tracking performance and evaluating strategic plans.

• Marketing Communications Specialist · VCGamers2022-07-01 – 2022-11-01

  Planned all marketing campaigns in a 360-degree view, including activations from digital marketing, communication, community, and creative departments. Measured the objective key results from the planned activities to ensure alignment with company's key objectives. Implemented and supervised marketing activities related to gaming and blockchain industry.

• Analytics · Maverick Indonesia2022-01-01 – 2022-06-01

  Analyzed and presented data through appealing visualization to clients, addressing their communication campaign performance, competitor benchmark, and social listening. Involved in planning communication campaigns and measuring expected key results.

• Media Monitoring Officer · Maverick Indonesia2021-09-01 – 2022-01-01

  Tracked and summarized news and social media posts related to clients' interests across industries. Responsible for handling four clients in FMCG.

• Executive Research and Advisory · KRA Group2021-02-01 – 2021-08-01

  Conducted in-depth research and analysis for stakeholder relations, advisory, and communication projects. Provided daily news summaries to assist clients with communication strategies and international media engagements.

• Research and Project Management Intern · Center for Indonesian Policy Studies2020-10-01 – 2021-02-01

  Researched and monitored information related to CIPS interest for use in research materials. Assisted management in conducting events, including writing ToR, promoting events, and brainstorming concepts. Conducted data analysis on Household Monthly Index.

• Policy and Advocacy Junior · AmCham Indonesia2019-05-01 – 2019-08-01

  Researched and wrote policy briefs and alerts for AmCham members. Wrote and published newsletters on Amcham’s website, including interviewing government officials and summarizing events.

Education

• Monash UniversityMaster of Business, Business
• President UniversityBachelor of Arts International Relations, International Relations, Concentration in Defense Studies

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