NACONA FIERRO

About

With a background in brand development, art direction, and graphic design, I have over two decades of experience in the creative industry. My expertise includes managing art production, developing partnerships, and leading creative projects for various brands and events. I have worked with clients such as Jack Daniels, Kangol, Marvel, and Disney, creating artwork for merchandise, promotions, and events. My skills also extend to screen printing, e-commerce, and advanced printing techniques, making me a versatile professional in the field. Throughout my career, I have demonstrated a strong ability to drive sales, increase memberships, and triple mailing lists and social media followings through strategic marketing efforts. My passion for art and design has led me to contribute to the success of numerous projects and brands, making a significant impact in the industry.

Experience

• Brand Development Art Direction Graphics Photo · Pixel Pop Creative01-01-2003

  www.pxlpopcreative.com Media Kits Ideation Sales and Promotions Collateral Event Collateral and Sponsorship Proposals Guerilla Marketing Tactics Master Color Separator. Screen printed t-shirt production and E-commerce. Young mens, young miss, boys, and toddler divisions. Licensed sample department. Advanced printing techniques such as wet and dry glitter, flock, puff, foil, metallics, caviar beads, sugar, waterbase, and softhand inks. Pxl Pop Creative has been a go to in the industry since moving to New York in 2007. Always moving forward.

• Creative Director · Gowanus Print Lab10-01-2015 – 06-01-2016

  Developed partnerships. Managed gallery and exhibition calendar. Lead Creative on projects including Jack Daniels, Kangol, Rough Trade Records, Threes Brewing, Northside Fest, Brooklyn Magazine, Strike Off Media, One Green Leaf, and Club Mate. Worked in collaboration with numerous creative agencys to create proprietery techniques.Developed artist residency with Select Art Fair, which led to direct exposure for resident artist to over 10,000 people. Increased membership and sales through direct marketing, which tripled mailing list & social media followings in 9 months. Created new channel of income with online art sales.

• Art Department Production Manager · Omni Creative Solutions12-01-2012 – 10-01-2015

  Managed art for production for team of 50+ on 8 automatic press's up to 14 colors & sample division. Created sell sheets, presentation decks, line sheets, tech- packs, separations, schedules. Supervised prepared all incoming graphics with clients such as AFES, National Stores, MLPBA, Hot Topic, Macy's, Dollar Stores, Rainbow, Kellogs, Kangol, MSA, Nikki Minaj, Nintendo, Marvel, Disney, Brooklyn Industries, and Kmart accounts. For men, women, teens, kids, and toddler divisions. Produced separations for samples up to 35 colors for licensed approvals. Created packaging for tags, labels, stickers, and fulfillment per client request.

• Art Department Director · BKNY PRINTING08-01-2009 – 12-01-2012

  Simulated Process Separations, Halftone Pre-Press Prep.Tech-Packs. Spot-color & Index Separations for Film Output. Art Direction for Online Boutique and Brand Development. Liaison for brands such as Brooklyn Industries, Slutever (VICE MAG), Mizzfittnyc, and Drake. www.bknyprinting.com

• Freelance Graphic Artist · Zebra Marketing - Concert Tour Merchandising01-01-2000 – 12-01-2012

  Created T-shirt and poster artwork for contracted tours for musicians and comedians.

• Graphic T Silkscreen Separation Artist · Quist Industries01-01-2007 – 06-01-2009

  Proofed all incoming art from clients. Prepared and suggested efficient techniques for production. Consulted with clients on the development and sampling phases. Applied simulated process, 4color process, index color, and spot separations to all designs accordingly. www.quistindustries.com

• Art Director & Marketing · B-rude by Boy George03-01-2005 – 09-01-2008

  Brand Development Art Direction Graphic Designer (excluding web) R & D Merchandiser Tech Packs Lead for Showroom and Sales Team. B-rude participated in several seasons for New York Fashion Week Spring/ Summer & Fall/Winter, Russian Fashion Week, and London Fashion Week(petitioned for London Fashion Council). Liaison for press with Kelly Cutrone at Peoples Revolution. http://www.pixel-pop.org/b_rude_stuff/index.html

• Graphic Artist · Boston Phoenix04-01-2001 – 08-01-2003

  Produced ads on a weekly basis. Based on account executive's specs. In a high paced, tight deadline no mistake environment. Created collateral materials, one sheets, and supplements according to the company style. Color corrected scanned images. Collaborated with the traffic and sales teams for ad fill.

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