Stacie Monday
Creative Director | Brand Strategy Expert
9 yrs experience · Hickory, NC · <10 hrs/week
About
With nearly a decade of experience as a Creative Director, Project Manager, and Social Media Manager at Art By Monday, I have honed my skills in developing and executing cohesive brand strategies. I specialize in creating strong visual identities and messaging across both digital and physical platforms. My expertise includes designing and managing e-commerce platforms, particularly on Shopify, where I oversee all visual elements to ensure a seamless user experience. I collaborate with manufacturers to maintain high production standards for artwork reproductions, preserving artistic vision from creation to final product. By leveraging social media platforms like Facebook, Instagram, and Pinterest, I drive audience engagement and sales through compelling visual narratives. I also direct and curate artwork presentations at festivals and shows, and create visually engaging marketing materials. My work is driven by a commitment to maintaining artistic and quality standards while adapting strategies to market trends and audience preferences.
Experience
- Creative Director, Project Manager, Social Media Manager, Small Business Owner · Art By Monday06-01-2014
Developed and executed a cohesive brand strategy, including visual identity and messaging, to establish a strong and recognizable brand across digital and physical platforms. Designed and managed an e-commerce platform (Shopify), overseeing all visual elements such as product images, layout design, and user experience to ensure a visually appealing and functional website. Collaborated with manufacturers and vendors to maintain high production standards for artwork reproductions, ensuring the artistic vision was preserved from creation to final product. Leveraged social media platforms (Facebook, Instagram, Pinterest) to showcase original artwork and promote the brand’s visual narrative, driving audience engagement and sales. Monitored and analyzed visual content performance to optimize design strategies and marketing campaigns, resulting in increased customer engagement and revenue growth. Directed and curated the presentation of artwork at art festivals and shows, ensuring that displays effectively communicated the brand’s aesthetic and captured the attention of potential buyers. Created visually engaging marketing materials, including digital content, advertisements, and promotional materials, to align with the brand's artistic vision and appeal to target audiences. Maintained consistent communication with customers and partners, ensuring that the visual representation of products met both artistic and quality standards. Led the creative process from concept to execution, managing all design aspects of the business, including product presentation, branding, and customer touchpoints. Adapted creative strategies based on market trends and audience preferences, ensuring that the brand’s visual identity remained relevant and impactful in a competitive market.
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