Naily Nevarez

About

I’m a product design leader who believes in seeing potential in people, problems, and moments. Most recently, as Assoc. Director of Product Design at Planned Parenthood, I led cross-functional initiatives across a site serving 15M+ monthly visitors, modernized our design system, and forged a partnership with the University of Georgia to explore the use of AI chatbots in sexual reproductive healthcare. Bringing out the best in mission-driven organizations is as much about how we show up as it is about what we deliver. I'm proud to hear from teammates that I make them feel seen, heard, and understood, start with questions before jumping to solutions, and lead with optimism, especially when the path is unclear. Now, as a Columbia MBA candidate, I’m building the business expertise to place design at the heart of strategy.

Experience

• Associate Director of Product Design · Planned Parenthood Federation of America2023-09-01 – 2025-06-01

  Managed and mentored 3 product designers, fostering individual improvements in key areas like UI design (+18%), quantitative research (+14%), and design systems (+12%), as measured by peer and stakeholder reviews. Initiated and secured a partnership with the University of Georgia, leading to a 1,200-participant study on the effectiveness of AI chatbots in sexual and reproductive healthcare.

• Senior Product Designer · Planned Parenthood Federation of America2022-11-01 – 2023-09-01

  Spearheaded the redesign of our blog experience, improving navigation and reducing the average time spent on the homepage by 8 seconds as users quickly located health content. Led the development of our design system, a unified collection of design patterns and standards, completing 40% of high-priority patterns within the first year and surpassing our 20% target.

• Morgridge Acceleration Program Fellow · Creative Commons2023-01-01 – 2023-07-01

  Directed mixed-methods research on an underserved audience at Creative Commons—AI creators—analyzing data from 130+ survey respondents, 9 interviews, and 8 academic research reports. Produced a final strategic report with 9 actionable insights for the CEO, guiding future initiatives to serve AI creators.

• Senior Designer · The Cru2021-02-01 – 2022-11-01

  Collaborated with an interdisciplinary team to solve challenges in the membership application process, resulting in a 25% increase in application completion. Founded a culture club for employees to explore conscious leadership and emotional intelligence in the workplace, leading to improved employee engagement and morale. Partnered with a social media manager to triple Instagram followers from 11K to 32K in 8 months.

• John Lewis Fellow · Humanity in Action2020-06-01 – 2021-05-01

  Engaged in a four-week intensive program with expert-led workshops on civil rights, education, law, and policy, cultivating a multidisciplinary perspective on civil and human rights issues. Pitched and co-created a strengths-based questionnaire with Creative Reaction Lab, helping Black and Latino youth identify their strengths and positively impact their communities.

• Product Designer · CareMessage2020-11-01 – 2021-04-01

  Designed provider resources to simplify onboarding and increase adoption of the CareMessage platform.

• Design Coordinator · University of Oregon2018-08-01 – 2020-07-01

  Developed CMAE’s first brand identity and style guide, increasing visibility and strengthening partnerships across campus. Directed two digital campaigns that increased student engagement with CMAE’s services by 20%.

• Yanin Art Founder · Etsy2015-08-01 – 2020-06-01

  Founded Yanin Art, a creative business specializing in custom graduation cap paintings that celebrated the achievements of students. Sold 250+ custom designs to graduates in 40+ states, collaborating with each client to develop a personalized creative vision. Designed targeted advertisements and social media campaigns to engage an online community and drive sales.

• Valiant Labs Design Fellow · Nike2019-06-01 – 2019-08-01

  Collaborated with marketing leads, developers, entrepreneurs, and other fellows to create services for underrepresented groups of people. Co-planned and facilitated 3 workshops that generated over 300 ideas for improving wellness inaccessibility. Progressed the impact of a new business through visual design, UI/UX design, and animation.

• Co Director · Majesty Digital2018-09-01 – 2019-06-01

  Led a team of 7, fostering a collaborative and creative culture while maintaining the Majesty Digital brand and website.

Education

• Columbia Business SchoolMaster of Business Administration - MBA
• University of OregonBFA, Art & Technology Major | Computer Info Tech & Business Administration Minors
• Semester At Sea / ISESemester at Sea
• North Marion High SchoolHigh School Honor's Diploma

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