Leila Cheung

About

I’m a Product Manager who loves building products that make the customer experience feel seamless and unforgettable. I’ve spent the last few years working across startups and consulting, and most recently, I was a Product Manager at Nike. I just wrapped up my MBA at Chicago Booth, and now I’m excited to dive deeper into product strategy and growth as I work toward a Senior PM role. I care a lot about sustainability and creating inclusive teams, and I’m always looking for ways to bring that into the work I do.

Experience

• Product Analyst · Accenture08-01-2022

  In my role, I orchestrated the entire lifecycle of product execution, working closely with stakeholders to gather business requirements and leading a team of 12 UX designers in designing and refining 110+ user stories. I played a pivotal role in QA activities, identifying and documenting 60+ bugs for Front-End and AEM developers, prioritizing the building and deploying of 38 components across three releases for a platform redesign. Collaborating with a diverse team of 90+ offshore members, including Product Owners, Scrum Masters, and developers, I contributed to the development and authoring of AEM components. Additionally, I managed 15+ user testing sessions, coordinating schedules for 30+ participants, conducting recordings, and utilizing Otter.ai for transcript cleaning. The findings from these sessions were reported to client stakeholders, informing six future feature enhancements. My responsibilities extended to overseeing the bi-weekly remediation of 30+ Accessibility issues for the Accessibility Team of a client. I developed expertise in Web Accessibility AA standards and adhered to best practices according to WCAG 2.1. Leading the development of three Epics and organizing 14+ Features for the Careers Portal Redesign of a Global Professional Services Company Platform, I collaborated with stakeholders to gather business and HR requirements, effectively managing project timelines and prioritizing backlogs across multiple workstreams. In a separate project for a Fortune 100 client in the manufacturing industry, I created and refined over 80 user stories with detailed acceptance criteria for eight features across 10 sprints for an E-Commerce project. This involved active collaboration in Agile ceremonies with UI/UX Designers and an offshore development scrum team, ensuring the successful execution of the project within defined timelines.

• Consulting Summer Analyst · Accenture

  I successfully worked on 3 separate projects in 8 weeks. During my first project, I helped developers save many hours of regression testing by process mapping over 800 steps for 10 automation. In my second project, I executed an internal pilot UX test with 33 participants for a new virtual assistant and used the results to pitch 5 new features. I also devised a 3 user persona focused remarketing campaign after analyzing data from 21,010 churned users.

• Student Consultant · Polsky Center at the University of Chicago

  I worked closely with two graduate student consultants and a local small business client in the natural skincare industry as part of the Small Business Growth Program. We were able to analyze potential consumer recordings and identify the target customer and their 10 core needs. Our team developed a brand-building strategy, focusing on digital marketing, to grow the company from $150,000 in revenue to a $1 million business in three years.

• Business Development Intern · Snowball

  At this startup, I helped the CEO develop the company mission statement, vision, value proposition, and product roadmap. I managed the website development team through a successful relaunch of the company website. I created User Onboarding visuals for the mobile app using Sketch after creating wireframes and mockups. I also led moderated UX tests and analyzed feedback to ideate 5+ feature suggestions to mobile application developers. Additionally, I designed and distributed flyers and stickers to 30+ local business to foster community relations and I acquired 8 new partnerships through pitch calls.

Education

• University of ChicagoMBA
• University of ChicagoBachelor's Degree, Psychology, Economics

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