natalia kisielewska

About

With a Master of Science in Strategic Design and Management from Parsons School of Design and a Bachelor of Arts in Illustration from the University of the Arts London, this professional has a robust background in creative strategy and marketing. As Co-Founder and Head of Marketing at IKAL TULUM HOTEL, they enhanced customer experiences through innovative strategies and design thinking. Previously, they served as Creative Strategy and Marketing Manager at Learning Blocks, where they fostered a culture of experimentation and rapid prototyping. Their role as Brand Experience Manager at Moroccanoil involved executing experiential marketing campaigns to boost brand engagement. At Scarf Me, they led cross-functional teams to launch new products and services. As an Executive Producer at Vogue, they curated content and developed strategic partnerships, showcasing a keen ability to work with major institutions and artists.

Experience

• Co-Founder/Head of Marketing · IKAL TULUM HOTEL03-01-2019 – 12-01-2022

  Analyzed customer feedback and market trends to improve and innovate upon the overall customer experience continuously. Led cross-functional teams to develop and implement customer experience strategies to drive satisfaction and loyalty. Developed creative concepts and designs, using design thinking methods, for a variety of projects, including websites, print collateral, and digital marketing campaigns. Collaborated with product development and marketing teams to ensure alignment with customer needs and expectations.

• Creative Strategy and Marketing Manager · Learning Blocks01-01-2018 – 01-01-2021

  Established a culture of experimentation and rapid prototyping to drive continuous improvement and stay ahead of market trends in the UX and innovation space. Conducted research on the latest trends and products in the design industry, resulting in a cutting-edge design for the project. Collaborated with product managers and developers to translate user insights into actionable design solutions, resulting in higher user satisfaction and engagement metrics.

• Brand Experience Manager · Moroccanoil11-01-2015 – 06-01-2016

  Developed and implemented comprehensive brand strategies to enhance customer engagement and loyalty. Managed and executed innovative experiential marketing campaigns and events to drive brand awareness. Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns.

• Marketing Manager · Scarf Me04-01-2013 – 01-01-2015

  Led cross-functional teams to successfully launch new products and services. Developed and managed successful advertising campaigns across multiple channels. Collaborated with sales, product development, and other departments to ensure alignment of marketing initiatives with overall company goals and objectives.

• Executive Producer · Vogue04-01-2010 – 01-01-2011

  Curated content production (with a circulation of 39,083) through storytelling, and social and promotional events. Developed content strategy by future trends research and forecast for 4,753,361 monthly website users. Created new partnerships (ex: Zaha Hadid MAXXI Museum, Daniel Boulud, Mandarin Oriental). Achieved a deep understanding of working with deadlines with major institutions, press houses, and artists.

Education

• Parsons School of Design - The New SchoolMaster of Science - MS, Strategic Design and Management
• University of the Arts LondonBachelor of Arts - BA, Illustration

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