Neha Gurung

About

UX-focused Experience Architecture professional and design/marketing intern with experience building internal dashboards and tracking systems, conducting customer and market research, leading a 10-person creative/digital team as UX Director, and delivering brand identity and packaging-focused design work for an AI-driven analytics platform. Skilled in user research, journey mapping, prototyping, wireframing, design systems, and creative tools (Figma, Adobe Creative Suite, Cinema 4D).

Experience

• Strategic Support Associate · Jackson03-01-2024 – 06-30-2026

  ● Supported cross-functional product and operational initiatives, coordinating workflows across digital, business, and execution teams ● Managed detailed documentation, reporting, and system inputs to improve operational accuracy and efficiency by ~20% ● Built internal dashboards and tracking systems to support project timelines, approvals, and stakeholder alignment ● Partnered with project leads to identify process gaps and propose scalable improvements

• Student Research Assistant · Michigan State University, School of Packaging02-01-2026 – 05-31-2026

  ● Designed the brand identity system for PackSense, an AI-driven packaging analytics platform, including logo, business cards, flyers and so on ● Collaborated with faculty researcher Dr. Euihark Lee to bridge AI review analysis with audience-first packaging design solutions ● Managed vendor communication for promotional production and delivered print-ready design assets across multiple formats

• UX Director · VIM Magazine11-01-2022 – 05-31-2026

  ● Lead a 10-person team delivering digital systems and creative assets ● Oversaw project timelines, reviews, and cross-functional coordination ● Implemented analytics tools to evaluate performance and inform decision-making

• UX & Marketing Design Intern · Seamless Ventures12-01-2024 – 02-28-2025

  ● Conducted customer and market research to support product positioning and go-to-market decisions ● Collaborated with marketing, business, and design teams to translate insights into execution ● Assisted in maintaining asset libraries and documentation for internal and external stakeholders

• Creative Design Intern · Bitglim06-01-2024 – 07-31-2024

  ● Created 3D models and digital components using Cinema 4D to support brand and product visuals ● Assisted with production-ready assets, ensuring accuracy, scale, and consistency ● Collaborated with designers and producers in a fast-paced, detail-driven environment

• Event Coordinator · Hmong American Student Association05-01-2024 – 05-31-2026

  ● Planned and executed detail-driven events using human-centered design principles ● Designed promotional visuals and managed logistics, vendors, and execution timelines

• Creative Intern · TRIPLE 444s12-01-2022 – 05-31-2023

  ● Designed and launched an e-commerce storefront, increasing conversions by ~30% ● Conducted product-focused research and A/B testing to inform layout and merchandising decisions ● Built structured design systems to ensure consistency across product and brand touchpoints

• Sales Associate · Pandora Jewelry06-01-2022 – 08-31-2022

  ● Delivered high-touch luxury client experiences, guiding customers through fine jewelry selection ● Built deep product knowledge across collections, materials, and sizing to drive informed purchase decisions ● Supported visual merchandising, inventory accuracy, and operational efficiency in a premium retail setting

• Barista · Starbucks07-01-2021 – 02-28-2022

  ● Delivered fast-paced customer service while maintaining drink accuracy and quality under high volume ● Developed strong multitasking, communication, and team collaboration skills in a busy service environment ● Maintained a clean, organized workspace while managing simultaneous customer orders

Education

• Michigan State UniversityBachelor of Arts, Experience Architecture (UX) | Minor in Graphic Design
• Michigan State UniversityMaster of Science, Packaging

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