Nick Martin

About

Transforming Business for the Collective Good | Human-Centered Technology & Go-To-Market Innovation For nearly 20 years, I've worked at the intersection of product, strategy, and marketing—leading award-winning programs for some of the world's most recognized brands. From building an award-winning content studio that shaped marketing for Microsoft’s Xbox and Surface (earning recognition from the CMO) to evolving go-to-market models for tech giants like Microsoft and Symantec, my focus has always been on transformation—aligning businesses with the needs of their customers and communities. At my core, I believe businesses thrive when they serve the collective good. I've built and led teams that rethink systems, incentives, and engagement models to bring stakeholders into alignment—driving impact beyond just financial returns. That mission led me to joe, where we’re revitalizing the independent coffee industry with human-centered technology. By empowering local businesses with the same tools as corporate giants, we’re fostering healthier, more connected communities. Innovation isn’t just about efficiency—it’s about building systems that serve people better. My work is about creating alignment between businesses and their customers so both can flourish. Let’s build something better.

Experience

• CEO & Co-Founder · Joe Coffee2019-01-01 –

  As Co-Founder and Co-CEO of Joe Coffee, we're building the commerce infrastructure that fuels the future of independent coffee. Our mission is to transform the $100B+ coffee industry—from root to cup—by eliminating friction for small businesses through a vertically-integrated operating system that includes POS, mobile ordering, payments, and community engagement tools. We serve hundreds of independent coffee shops, helping them compete with national chains through a shared technology platform and collective customer experience. Our model fosters shared prosperity, local ownership, and regenerative business practices.

• Independent Growth & Strategy Consultant · Nick Martin Consulting2017-04-01 – 2018-06-01

  Advised early-stage startups on go-to-market strategy, brand development, and scalable customer acquisition. Focused on building marketing engines aligned with business model objectives. Clients spanned SaaS, DTC, and platform businesses.

• Senior Marketing Manager · Zillow2014-12-01 – 2017-04-01

  Led consumer engagement across paid and organic social media. Designed brand campaigns and built cross-functional programs that connected millions of users to Zillow’s real estate marketplace. Specialized in storytelling, audience targeting, and growth experimentation.

• Product Marketing Manager (IoT & Startups) · Microsoft2013-06-01 – 2014-12-01

  Drove top-of-funnel brand and product marketing campaigns to position Microsoft as a platform for innovation in IoT and maker communities. Developed scalable advocacy and evangelism programs, empowering 60+ technical evangelists to build grassroots influence.

• Head of Social · Yesler (Acquired by Accenture)2012-01-01 – 2013-05-01

  Led a 15+ person team of designers, content producers, and marketing managers. Grew the Line of Business to over $2M in revenue within 12 months selling into Fortune 100 clients. Created and ran Microsoft’s first real-time social content engine embedded in Microsoft's Social Command Center—executing award-winning campaigns for Xbox, Office, and Windows. Managed a 30+ person team, integrated earned and paid strategy, and helped pioneer digital brand responsiveness during major product launches.

• Digital Marketing Lead · Microsoft2010-10-01 – 2011-12-01

  Built integrated marketing plans spanning SEO, influencer relations, and social media to promote emerging tech products. Focused on creator and startup ecosystems.

• Sr. Strategy Consultant · MarketBridge2008-09-01 – 2010-10-01

  Promoted early from Business Analyst to Sr. Strategy Consultant. Led teams delivering customer segmentation, go-to-market strategies, and marketing model development for Fortune 100 clients. Built playbooks, positioning, and performance dashboards.

• Corp Member · Jumpstart2006-08-01 – 2007-06-01

  Worked with pre-school aged children and classrooms in underrepresented and low-income neighborhoods around Seattle to make sure they're prepared to succeed by kindergarten.

• Marketing Intern · ChemPoint2007-02-01 – 2007-01-01
• Marketing Intern · University of Washington Alumni Association2005-01-01 – 2005-06-01

Education

• UW Foster School of BusinessBA, Marketing, Management

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