Nicole DeAngelis

About

With a background in marketing and project management, this individual has a diverse skill set. They have experience in founding and leading various ventures, including a revenue-generating platform for making new friends and a brand and product line of mix-and-match accessories for pets and their owners. Their professional experience includes roles such as Growth Marketing Advisor, Marketing Leader, and Founder at companies like Povio, Triplebyte, and Refrosh. They have also managed marketing programs and projects for global brands like Dell, FreshDirect, and Bonobos. Their educational background includes training in Agile methodologies and yoga, as well as a degree from Temple University. This individual's expertise lies in driving brand and product marketing strategies, leading growth initiatives, and managing marketing programs for a range of clients and industries.

Experience

• Growth Marketing Advisor · Povio04-01-2023

  Advising & executing brand, product, and growth marketing strategies to drive awareness, leads, and revenue for a YC-backed software design & development studio.

• Founder · Refrosh03-01-2021

  Built and launched a revenue-generating platform for making new friends IRL. Launched an MVP, ran multiple pricing & services experiments, scaled to hundreds of repeat paying customers, and won a $10k pitch competition.

• Marketing Leader · Triplebyte04-01-2022 – 02-01-2023

  Leading marketing at a Series B YC-backed SaaS platform for hiring software engineers. Achieved #1 Product of the Day on Product Hunt, doubled sales win rate, developed brand & launched new flagship product, supported pivot to self-service, product-led growth model, and drove UX enhancements to accelerate time to value.

• Marketing Leader · amazee.io09-01-2018 – 12-01-2020

  Started and led all growth initiatives at a SaaS cloud hosting & open source developer tools startup. Owned product marketing, demand generation, sales, partnerships, and marketing automation. Developed brand for flagship product, launched new products, services, and features, developed partnerships with Fastly and Lando, tripled average deal size, and generated over $2m ARR with key clients.

• Founder · Joey Ro11-01-2017 – 11-01-2019

  Built a brand & product line of mix-and-match accessories for pets and their owners. Finalist in Austin Fast Start pitch competition at Google, developed a proof of concept & overseas supply chain, and launched a crowdfunding campaign on IndieGogo.

• Marketing Manager · Flex05-01-2016 – 09-01-2018

  Led Flex.com relaunch, sourcing and coordinating three agency partners across design, content, and development; stakeholder management across 12 lines of business and corporate functions including strategy, PR, brand, marketing, and legal. Implemented and led Salesforce Pardot marketing automation program, resulting in 90% infrastructure cost reduction, 10x faster content production, and $1bn new revenue opportunities. Recognized as a 2017 Webby Honoree.

• Project Manager · NFP02-01-2016 – 04-01-2016

  Managed high profile global investments and benefits broker's website relaunch: NFP.com. Orchestrated IT, QA, development and production, managed legal & brand reviews, created backlog for post-launch and ongoing feature enhancements, and transitioned project to new stakeholders upon departure.

• Marketing Program Manager · Sol Marketing06-01-2015 – 01-01-2016

  Marketing program management and brand strategy for global brands including Dell, FreshDirect, and Bonobos. Primary and secondary market research, content marketing, product marketing, and client relationship management.

• Project Manager · Bakery Interactive07-01-2014 – 05-01-2015

  Managed every agency engagement, including mobile app development for Bud Light, digital strategy for Union Pacific, Dont Mess With Texas online educational game, and product definition for a real estate startup. Established and implemented agile project management processes, including daily standups and scrum, collaboration software, and framework for accurately scoping new business opportunities.

• Marketing Manager · Mason Zimbler04-01-2014 – 07-01-2014

  Managed social and strategic product and content marketing programs for a variety of B2B and tech clients including IBM, Time Warner, and EMC.

Education

• CoderVox
• Conscires Agile Training
• Dharma Yoga
• Temple University

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