Nicole Haboosheh

About

I’m a seasoned UX Research leader with 20+ years of experience helping organisations make smarter, user-centred decisions across digital products and omni-channel services. I've led research for major brands including Sainsbury’s, Kingfisher (B&Q, Castorama), and Capital One, driving product and design strategy with high-impact, actionable insights. Whether you need hands-on research execution, help embedding research in your product development process, or leadership support to scale your research practice, I bring a balance of rigour, pragmatism, and strategic thinking. I’m collaborative, outcome-focused, and experienced at working in complex and fast-moving environments. I can help you with: - End-to-end UX Research: From discovery to usability testing, across qual + quant methods - Product Discovery: Uncovering user needs, validating concepts, informing roadmaps - Strategic Research Leadership: Building research functions, defining strategy, mentoring teams - Cross-functional Collaboration: Aligning product, design, and engineering around user needs - Team Enablement: Coaching internal teams to run research with confidence and clarity I'm currently open to full time or fractional opportunities. Let’s connect and explore how I can help.

Experience

• Head of Experience Design Research · Sainsbury's2022-01-01 – 2023-08-01

  Developed the UX Research capability, growing the team from 2 to 8. Collaborated with stakeholders to proactively identify and prioritize high impact research opportunities. Defined a Research Ops strategy to improve efficiency.

• Head of UX Research and Service Design · Kingfisher plc2020-12-01 – 2021-12-01

  Established a UX Research & Service Design capability from scratch, building and coaching a team of 10. Proactively identified research and service design opportunities.

• Head of UX Research (Founding Researcher) · Kingfisher plc2019-01-01 – 2020-12-01

  Led strategic research and service design across key journeys for B&Q, Castorama France and Castorama Poland.

• Lead Design Researcher · Capital One2014-08-01 – 2018-12-01

  Led mixed-method strategic and tactical research across the product development process. Delivered impactful insights, influencing launches like QuickCheck and CreditWise.

• Lead Researcher- Consumer & Market Research · Capital One2011-06-01 – 2014-08-01

  Led consumer and market research, driving customer-centric initiatives.

• Research Manager- UK & International (Contractor) · Betfair2011-02-01 – 2011-05-01

  Managed the set up and execution of various ad hoc studies to help drive product development.

• Global Market Research Manager · DHL Express2009-09-01 – 2010-07-01

  Designed and managed key tracking and ad hoc research studies across 25 countries for the B2B market.

• European Market Research Manager · DHL Express2008-01-01 – 2009-09-01

  Managed European market research, contributing to customer-centered decisions.

• European Market Research Executive · DHL Express2005-05-01 – 2007-12-01

  Conducted market research studies, enhancing relevance and actionability.

• Market Research Analyst · MD Analytics2004-05-01 – 2005-05-01

  Led end-to-end quant research studies in the healthcare and pharmaceutical markets.

Education

• The Coaching AcademyCoaching
• The University of British ColumbiaBCOM, Marketing
• Erasmus University RotterdamInternational Business

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