Nicole Jabbour

About

With a diverse educational background and extensive experience in business and marketing, I have carved a niche in both the eCommerce and corporate sectors. I hold a Bachelor of Business Administration from Lakehead University and have further honed my skills in advanced aesthetics and spa management. As the owner of Light & Bloom Candle Room since 2019, I specialize in creating soy candles and engaging content, overseeing all aspects of eCommerce strategy and brand development. My role at Axonify involves managing customer marketing initiatives and enhancing customer experiences. Previously, as a Senior Sales Manager at Penelope by Social Solutions, I supported human service organizations across Canada, the UK, and Europe, driving sales and fostering sustainable social impact. My career reflects a commitment to innovation and customer-centric strategies, blending creativity with business acumen.

Experience

• Ecommerce Business Owner | Content Creator · Light & Bloom Candle Room08-01-2019

  Makes soy candles for spiritual folks. Creates eye-catching multi-media content for website and social outlets. Responsible for all operations including eCommerce strategy and execution, digital marketing and content planning, customer nurture program and customer experience, wholesale and private label inquiries, and overall brand design & personality.

• Program Marketing, Customer Marketing · Axonify08-01-2023 – 06-01-2024

  As a function of Demand Generation and the Brand team, supported all stages of the customer & prospect lifecycle. Managed all customer and prospect gifting initiatives, supporting internal teams to celebrate and acknowledge their customers and prospective customers alike. Delivered and executed exceptional experiences to customers, including communications and community initiatives. Managed customer communications, the 'Axonify Swag Shop', and supported customer-facing initiatives.

• Senior Sales Manager, Sales Executive · Penelope by Social Solutions05-01-2018 – 04-01-2021

  Helped Human Service organizations create sustainable, social impact through technological solutions. Managed sales for Canada, United Kingdom and Europe, including all inbound and outbound lead management, all stages of the sales cycle and forecasting.

Education

• Lakehead UniversityBachelor of Business Administration (BBA), Business Administration and Management, General
• Conestoga CollegeOCAD, Business Administration and Management, General
• Gina's College of Advanced AestheticsDiploma, Advanced Aesthetics and Spa Management
• St.Mary's High SchoolHigh School Diploma

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