Jerry Piscitelli

About

With a Bachelor of Science in Communication and Media Studies from Eastern Connecticut State University, I have built a robust career in eCommerce and marketing. Currently, I serve as the Sr. Director of eCommerce & Marketing at Bulbrite Industries, where I lead strategies to enhance online presence and drive sales growth. My experience spans roles including Vice President of eCommerce at HKC-US and Director of Ecommerce at Oatey Company, focusing on private label products for big box retailers and multichannel eCommerce. As a Consultant and Inventor at JP3 Solutions, I developed innovative products and eCommerce strategies, gaining media exposure and industry recognition. I also founded or contributed to The Wonderland Tea Company, PORTOPONG, and PROJECTORFY iOS app projects, expanding into product development and social media go-to-market. My experience spans plumbing, lighting, and scientific instruments, with a focus on digital marketing, content creation, brand development and cross-functional leadership. Committed to leveraging digital platforms to achieve business objectives and strengthen customer engagement across channels.

Experience

• Sr. Director of eCommerce & Marketing · Bulbrite Industries02-01-2024 –

  Led eCommerce and marketing strategies to enhance online presence and drive sales growth.

• Vice President of eCommerce · HKC-US / Palm Coast Imports LLC07-01-2022 – 12-01-2023

  Ceiling fan and lighting manufacturer specializing in private label for big box retailers and eCommerce channels.

• Director of Ecommerce · Oatey Company01-01-2020 – 06-01-2022

  U.S. manufacturer of PVC Cements, kitchen and bath drains, supply boxes and more various plumbing supply related products sold through major home improvement retailers and wholesale channels.

• Director Of Ecommerce · Keeney08-01-2016 – 01-01-2020

  Manufacturer of plumbing products, bath safety products and designer faucets (Bélanger) sold in major home improvement retail and wholesale channels.

• Content and Marketing Manager · Lex Products Corp.02-01-2015 – 07-01-2016

  Global manufacturer of innovative power distribution, cable assemblies, and control systems for entertainment, industrial and military use.

• Marketing Manager · Milestone Inc.01-01-2009 – 02-01-2015

  North American scientific microwave sample prep and mercury analyzer manufacturer, instruments used in material and food testing for trace metals analysis by private, academic and government sectors.

• Graphic Designer / Marketing Communications Coordinator · Milestone Inc.10-01-2006 – 01-01-2009

  Contributed to marketing communications and graphic design projects to support company branding and product promotion.

• Consultant / Inventor · JP3 Solutions01-01-2007 – 12-01-2021

  Developed and launched online loose leaf tea boutique - The Wonderland Tea Company. Invented recreational aquatic sports toy - PORTOPONG. Co-developed PROJECTORFY iOS app. Prepared customized e-commerce, marketing and social media strategies including website design, web content/graphics, SEO, keyword analysis, and unique content for YouTube, Facebook and Instagram. Guest appearances on national television, radio and local/national blogs, and attended industry trade shows.

Education

• Eastern Connecticut State UniversityBachelor of Science (BS), Communication and Media Studies

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