Nicole Menano Coutinho Garrido

About

I'm Nicole - founder of ParallelWorks Ltd, a boutique consultancy sitting at the intersection of marketing strategy, product thinking and data. My experience spans launching AI-focused products, running high-performing ad campaigns, and leading cross-functional teams to scale early-stage ideas. At Magic Group, I spearheaded AI product strategy and growth execution - from rapid prototyping (V0, Lovable, Framer) to go-to-market campaigns on Meta and TikTok. I combined hands-on execution with strategic leadership, scaling teams, shaping product roadmaps, and validating product–market fit. Previously at Koodoo (Blenheim Chalcot), I led the end-to-end delivery of AI-driven solutions - from defining product requirements and conducting discovery, to launching multi-agent systems that support decision-making and reduce operational overhead. My work combined product strategy, rapid experimentation, and AI analysis to drive measurable outcomes across user experience and business performance. I focus on building products that are technically scalable, user-centred, and grounded in clear metrics. I'm particularly interested in solving real user problems - from behavioural pattern analysis to agent orchestration and recommendation system optimisation. I take a structured approach to discovery and prioritisation, using both qualitative research and behavioural analytics to shape roadmaps, validate assumptions, and inform decision-making. Through ParallelWorks, I work embedded with ambitious brands on the full marketing mix; paid acquisition, SEO, social media, content, and the technical layer that ties it all together: GA4, event tracking, attribution, and product analytics. Core focus areas: AI & Automation: Multi-agent systems, LangFlow, Dify, n8n, Zapier Growth & Marketing: Paid ads (Meta, TikTok), social media strategy, landing page optimisation Product Delivery: Roadmaps, PRDs, PMF testing, rapid prototyping Data & Optimisation: A/B testing, PostHog, GTM, Metabase, analytics for growth

Experience

• Interviewer · Jumpstart2026-01-01 – Present

  • Conducted interviews for Generalist and Founder Associate roles, assessing candidate fit for the Jumpstart platform. • Collaborated with hiring teams to refine interview processes and criteria, ensuring alignment with company goals. • Provided valuable insights and recommendations based on candidate evaluations, contributing to informed hiring decisions.

• Founder & Director · ParallelWorks Ltd2026-01-01 – Present

  Where marketing strategy, product thinking and data meet. ParallelWorks is a boutique digital marketing and product consultancy delivering full-service growth strategy for ambitious brands. I work embedded with clients across the full marketing mix - from paid acquisition and SEO to social media, content, product analytics and technical tracking, helping businesses build joined-up, performance-driven marketing that actually works. - Paid media strategy & management (Google Ads, Meta) - SEO, content strategy & keyword research - Social media strategy & content production (LinkedIn, Instagram, TikTok) - Product analytics, event tracking & attribution - GA4 implementation & marketing analytics - Outbound automation & lead generation

• Product and Social Growth Lead · Magic Group2025-07-01 – 2026-01-01

  - Launched AI-focused apps and experiments, building rapid prototypes in V0, Lovable & Framer to validate ideas before scaling. - Owned end-to-end product lifecycle (strategy, PRDs, PMF testing), ensuring data-driven decision making. - Designed and ran Meta & TikTok ad campaigns with CTR uplift, while producing content & landing pages achieving 30–40% engagement. - Recruited and led full-stack developers & designers, scaling the team and shaping app/product strategy.

• AI Graduate · Blenheim Chalcot2024-06-01 – 2025-07-01

  helped me get this job

• Seconded to Koodoo · Blenheim Chalcot2024-06-01 – 2025-07-01

  - Built and launched a multi-agent AI assistant in one week, achieving 80% engagement. - Led a white-label mortgage product launch, driving a 20% uplift in conversion. - Automated workflows (Jira ticketing, customer research scheduling), freeing up team capacity. - Ran A/B tests and analytics using PostHog, GTM & Metabase, enabling faster iterations and data-led decisions.

• Associate Product Manager · Koodoo2024-06-01 – 2025-07-01

  • Lead end-to-end delivery of AI-powered products, from discovery and requirement gathering to launch and iteration. • Developed and deployed a multi-agent AI-powered mortgage assistant using LangFlow, Dify, and a supervisor agent, reducing user effort and improving engagement. • Spearheaded internal workflow automation using n8n and Zapier, streamlining processes and reducing manual tasks across the team. • Designed and executed A/B tests using PostHog and GTM, resulting in a 20% uplift in start-to-search conversions and 14% improvement in search-to-click-apply rates. • Built dashboards in Metabase to monitor performance, inform roadmap decisions, and identify optimisation opportunities. • Rapidly prototyped and validated AI product concepts using Replit, Bolt, and Vercel in cross-functional sprints. • Collaborated closely with engineering, design, and commercial teams using Agile delivery models (Scrum & Kanban). • Facilitated workshops using Figma to communicate product concepts and gain stakeholder alignment.

• Solutions Graduate Trainee · Schroders2023-09-01 – 2024-01-01
• President · University of Dundee, School of Life Sciences2021-04-01 – 2022-08-01

  School of Life Sciences President - Certificate of Appreciation

• COVID-19 Vaccinator · NHS England2021-05-01 – 2021-07-01
• Head Group Leader · Camp Beaumont2019-05-01 – 2019-08-01

Education

• King's College LondonMaster of Science - MSc, Applied Statistical Modelling and Health Informatics
• University of DundeeBSc (Hons) Neuroscience, Life Sciences
• Kensington Park SchoolA Levels's, Biology, Mathematics and Psychology
• King Edward VI School, SouthamptonIGCSE's
• Royal College of MusicPiano
• St Swithun's School

Similar talent on Pangea

Manpreet K.Strategic Marketing Leader | Product Development SpecialistSacramento, CAJessica C.MarTech & Digital Transformation |London, UKSorin C.Product Growth Strategist | Expanding PMF & Building PLG Engines for Early-Stage Startups | Turning Ideas into Scalable Products | FounderCluj-Napoca, RomaniaJessica L.Marketing Ops & AI Integration Specialist | Prompt Engineering | Building scalable systems that amplify human potential and fuse tech with strategy to drive clarity, creativity, and future-ready execution.Paris, France