Nicole Rachner

About

Hi! My name is Nicole and I have an Honours Bachelor of Commerce with a specialization in Marketing and a minor in Psychology from McMaster University. Within the past few years I have gained experience through internships and freelance opportunities both in-person and remote. I have a strong passion for social media and have experience with TikTok, Instagram, Facebook, YouTube, LinkedIn and Twitter. I am actively seeking opportunities where I can grow and apply my skills in social media management and digital marketing.

Experience

• Social Media Specialist · Divineity Fashion Inc.09-01-2021

  - Developed and executed the email marketing strategy for three fashion brands, demonstrating strong written communication skills with an open rate 10% above and click rate 2% above industry average. - Utilized analytics to continuously monitor and evaluate the performance of TikTok content, showcasing skills in data-driven decision-making, data analysis, and effective implementation of optimized strategies, resulting in a significant increase in audience engagement rates by an average of 300% above competitors.

• YouTube and Social Media Manager · Alana Marie Fashion02-25-2023

  - Developed and executed content strategy for YouTube and TikTok channels, including ideation, filming, editing, and uploading of high-quality videos. - Created and managed a content calendar, ensuring timely and consistent delivery of high-quality content to various social media platforms and YouTube channel. - Analyzed social media metrics and provided insights to inform content creation and marketing strategies, resulting in increased organic growth.

• Marketing Manager · KASZ Marketing05-03-2021 – 07-15-2022

  - Implemented social media strategy when launching Instagram, Facebook, LinkedIn and Google My Business accounts which resulted in a high number of initial followers - Produced high engagement content for social media with creative pictures, design, captions and hashtags - Utilized organization skills while creating a content calendar for all accounts resulting in an optimized posting schedule for higher engagement

• Marketing Associate · Wholistic Health Training09-20-2021 – 10-01-2022

  - Designed and launched a successful email marketing campaign, resulting in a significant increase in enrolment for credit programs through effective use of segmentation and targeting techniques - Successfully devised and implemented multiple marketing campaigns from concept to implementation with minimal supervisor involvement, demonstrating strong leadership and project management skills

• Customer Intelligence Researcher · Tucows09-18-2022 – 12-10-2022

  - Collaborated effectively with a six-person team in the Domains Marketing department to gather, research, analyze, and categorize information of 20,000+ global clients and customers across 10 data points, leading to a comprehensive understanding of the company's customer base through excellent team coordination. - Conducted market research and analysis using HubSpot CRM tool to identify key stakeholders and business opportunities by analyzing 2,000+ clients’ demographics and behaviours.

• Content Creator · CareClinic01-25-2021 – 06-30-2021

  Engaging with relevant Twitter accounts to promote community engagement increasing post interactions Remained client focused while creating TikTok content that fit the companys brand while implementing current and relevant trends, increasing post engagement by over 2000% Improved online presence by applying SEO strategizes through WordPress, staying creative when implementing key words into posts

• Network Development Intern · Jaguar Land Rover06-03-2019 – 08-07-2020

  Exhibited analytical skills and flexibility while tasked to change terms from quarterly to monthly payments of the Variable Dealer Margin for wholesaled vehicles, creating new procedures for the payment facilitation and reconciliation process resulting in accurate record keeping and increase of Dealer cash flow Worked in a team and researched the Jaguar brand while coming up with creative solutions to utilize advertising and marketing resources by maximizing influencer partnerships and social media content which developed an increase in showroom traffic and social media engagement Organized corporate meetings and events for Dealers across Canada by booking hotels, flights and banquet halls, reserving restaurant space and making personalized menus, and creating PowerPoint slides for presentations resulting in positive feedback from the Dealer network and ease of operating for management

• Content Developer · Choco4Peace05-01-2021 – 07-02-2021

  Developed a plan to bring ethically sourced Colombian chocolate to the e-commerce market. Researched online marketplaces that would would be a great fit for our products and provided recomendations.

Education

• McMaster UniversityBachelor's Degree, Marketing

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