Nikki Lopez

About

With over a decade in startups, leveraging data-driven insights, I enhance customer success and fuel community engagement. My strategic approach combines innovative content development with a deep understanding of customer needs, stimulating meaningful interactions and impactful journeys. Experienced in blockchain, media, and tech industries.

Experience

• Digital Media Consultant · Specializing in Blockchain and Early Stage Startups2017-10-01 –

  I have supported over 12 diverse brands including OneQube, Every, Karif Beauty, and Amazix. Providing pointed evaluation of client needs, distinguished opportunities, procured project resources, and actioned successful strategies as a Consultant. Originating and executing tailored Community Management Strategy for 5 cryptocurrency ICO launches on platforms including Medium, Telegram, Reddit, and Bitcointalk. Engineering comprehensive online marketing campaigns, effecting a 47% increase in customer purchases. Architecting global user group strategy to boost engagement and further knowledge-sharing through digital competitions and community awards initiatives. Exhibiting strong written and verbal communication skills through thought leadership articles and efficient project supervision in a fast-paced environment.

• Engagement and Community Manager · MailOnline2022-07-01 – 2024-09-01

  Guided a US team to consistently meet team metrics and goals. Cultivated an inclusive community to facilitate safe and respectful social discourse. Assisted the product team in advancing the new AI community platform to guarantee user satisfaction.

• Partner Account Executive · The Data Incubator2020-01-01 – 2020-09-01

  Spearheaded the development of a global diversity partner initiative focused on providing scholarships to raise the representation of Black and Latino data science professionals. Established and maintained strong relationships with key stakeholders to direct collaboration and achieve mutual goals.

• Independent Consultant · Sales2016-11-01 – 2020-01-01

  Preliminary Marketing & Outreach: Researched industry, identifying target clients, and launching successful outreach campaigns. New Client Sales: Developed sales funnels that increased the volume of closed deals. Optimized mass email and phone scripts through A/B testing, increasing response rates. Partnership & Account Management: Streamlined operational workflows strengthening partner and client relationships. Reporting: Created data-driven marketing and sales reports that enhanced agile process management. Designed CRM workflows tracking all deal stages, improving lead management.

• Demand Generation Manager- SMB · Datorama2016-08-01 – 2016-10-01

  Developed and implemented A/B tested email campaigns targeting 17 distinct demographics. Elevated consultative sales strategy to effectively identify and close qualified prospects in an existing market. Researched and created documentation about analytics for the company's vs. competitors' business intelligence solutions.

• Inside Sales Manager · Datorama2016-01-01 – 2016-08-01

  Consistently met and exceeded KPIs. Used consultative sales approach providing custom offerings building long term partnerships.

• Partnership Manager · Noodle Education2014-02-01 – 2015-06-01

  Exceeded quarterly quota by securing 8 new publishers within the first month, resulting in a 30% increase in the ad network's reach. Formed partnerships with 14 publishers, negotiating two I-frame deals and one deep content integration agreement. Collaborated with the Chief Revenue Officer to build up community outreach strategies and marketing materials for sustained growth via API integrations. Mentored junior members of the revenue team to deepen partner support and promote overall team performance.

• User Support · Dashlane2013-04-01 – 2014-01-01

  Authored over 10 support articles and produced three training manuals heightening product scalability. Initiated processes that discovered and resolved issues resulting in a 34% improvement in efficiency. Demonstrated exceptional customer advocacy and project management skills in a start-up environment.

• Sales Consultant LATAM · Panjiva2012-09-01 – 2013-02-01

  Launched a product for the Latin American market that drove a 23% increase in partner acquisitions. Investigated user behavior and needs aligning the platform features with market demands. Led business development and data acquisition efforts, expanding market reach and boosting growth.

• Business Development Rep LATAM · Varonis2011-07-01 – 2012-09-01

  Localized US marketing campaigns and materials for Spanish-speaking Latin American countries, expanding reach for a highly technical product. Built relationships with 14+ resellers, and managed a sales pipeline of 34+ new clients. Collaborated cross-functionally exceeding client needs, boosting retention and revenue growth.

Education

• Dartmouth CollegeB.A, History; Economics, Statistics, Product Design, Sociology

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