Nikki Petkopoulos

About

Social media professional and filmmaker, building engaged communities and crafting compelling narratives across platforms. Independent content creator developing the award-winning Pyrrhic screenplay for 2026 production. I've scaled social media presence and fostered authentic engagement for brands including Google's Android for Developers, Lumentum, and 23andMe, and I’ve produced SVF content for 23andMe TikTok. My approach blends data-driven strategy with human storytelling to drive brand awareness and meaningful engagement.

Experience

• Freelance Content Creator06-01-2024 –

  Delivered social media strategy, campaign proposals, content creation, and production services for B2B and B2C clients. Wrote award-winning short screenplay “Pyrrhic,” securing multiple 2025 film festival accolades, including Best Short Script (Indie Short Fest), Outstanding Achievement Award (IndieX Film Fest), Silver Award (Independent Shorts Awards), and Short Screenplay Quarterfinalist (Vail Film Festival).

• Social Media Associate, Community Management · 23andMe01-01-2023 – 01-01-2024

  Oversee the social media editorial calendars and publish content; Day-to-day community management of social media channels and analytics; Copywriting for customer stories marketing; Partner with Customer Care to align on responses and engagement; Write, film, and produce SVF content for 23andMe TikTok channel; Develop and implement social media strategies to increase brand awareness and engagement.

• Social Media Coordinator · Lumentum01-01-2021 – 04-01-2022

  Manage company social media accounts and content calendar; Creation and performance measurement of social media campaigns; Delegating team efforts and responsibilities to maintain social deadlines and commitments; Administrative support to CEO for both internal and external videos; Identification and development of sales and support opportunities; Contribute to and improve production and editorial guidelines and workflows; Own multiple content and livestreaming processes ranging from ideation, editing, and community management; Collaborate cross-functionally to create and execute social media campaigns aligned with company initiatives, including DEI and recruiting; Monitor social media metrics and analytics to track the success of campaigns; Serve as an executive board leader for the Asian Employee Resource Group.

• Social Media Specialist For Google Developer Studio (via ASG) · Google01-01-2019 – 05-01-2020

  Author social copy for Google's largest social media team, reaching over 2 million followers; Monitor multiple product areas' online presence by driving online engagement; Assist in social strategy and writing guidelines for social channels; Create developer-facing announcements and pre-event campaigns.

• Creative Content Designer · Script Astrology12-01-2018 – 12-01-2019

  Provide leadership, strategic direction and engaging content within a fast-paced startup environment; Collaborate with product design team on UX writing, brand development, and web content; Identify marketing avenues and creative opportunities for content integration.

• Public Relations Intern · Highwire PR09-01-2018 – 10-01-2018
• Communications Intern · ACLU06-01-2017 – 09-01-2017

  Review CDE health framework draft K-12, copy edit reform and research for sex education in public schools, draft tweets for the ACLU SoCal Twitter, curate healthcare interviews from patients regarding ObamaCare and Planned Parenthood within the reproductive justice department.

• Creative Content Strategist · Cal Poly Corporation06-01-2016 – 09-01-2016

  Develop content approaches based on business goals. Develop customer personas and journeys. Create, edit and revise multiple content types. Run the weekly newsletter “The Dish.”

• Sponsored Content Contributor · CP Mustang News10-01-2014 – 06-01-2016

  Create native advertisements, infographics and articles in the context of the would-be consumer’s experience. Help increase the circulation of Mustang News. Work closely with advertising representatives to pitch ideas appropriate for clients. My story "Yes, you're spending too much on textbooks" was the 10th most viewed article in its first week published.

• Copy Editor · CP Mustang News10-01-2014 – 04-01-2015

  Edit and revise Mustang News articles and content.

Education

• California Polytechnic State University-San Luis ObispoB.S., Journalism
• Korea University
• Lynbrook High School
• Upright Citizens BrigadeImprov

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