Nishtha Singhal

About

AI-enabled Product Designer with B.Tech. Honors in Computer Science from IIIT Delhi and M.Des. from NID, with published HCI research. Shipped a live mobile game end-to-end in under 5 months, reaching 50K+ installs. Leverages AI across research synthesis, rapid prototyping, and spec documentation. Experience designing retention/revenue improvements and building storefronts and launch assets for multi-SKU brands. Open to product design roles in collaborative product teams.

Experience

• UI/UX Designer · Awayer | Olfaction Pharmacy Pvt Ltd.07-01-2025

  Designed digital launch for 100+ SKUs across 5 sub-brands – design vision, strategy and IA. Built and deployed Shopify storefront and brand site end-to-end: product setup, payment flows, and handoff documentation.

• Experience Designer · Giga Fun Studios08-01-2023 – 04-30-2025

  0→1 launch: Shipped 3 mobile products, including designing a mobile game from concept to App Store launch in under 5 months, reaching 50K+ installs: owned UX end-to-end across product, design, and engineering. Retention & revenue: Redesigned FTUE for the flagship product, lifting Day 1 retention by 100 basis points: and designed in-game events UX driving IAP conversion and repeat sessions. AI-driven workflow: Deployed AI-assisted prototyping and spec documentation, reducing handoff cycles; built a reusable component library adopted across 3+ game titles.

• Design Researcher · Tata Research Development & Design Centre (TRDDC)05-01-2021 – 07-31-2021

  Ran 20+ interviews and qualitative synthesis for a phygital education concept; presented personas, flows, and prototypes to TRDDC leadership.

• HCI Researcher · Weave Lab, HCI Research Lab, IIITD05-01-2019 – 06-30-2020

  Designed interactions and ran 15+ user studies for a digital storytelling tool; research published at ACM DIS 2020.

• UX Researcher · HMIS Portal Audit (IIITD + MAMC)05-01-2018 – 06-30-2019

  Audited government health portal via field research at Public Health Centres; presented recommendations to the Ministry of Health & Family Welfare.

Education

• National Institute of Design, GandhinagarM.Des., M.Des., New Media Design
• IIIT DelhiB.Tech. (Honours), B.Tech. with Honours, Computer Science & Design

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