Nora A.

About

Previously served as the Director of Marketing and Brand Strategy at Acelab, they are responsible for driving growth initiatives and enhancing brand presence. Excelled as a Visual Designer and Manager of Digital Design and Strategy at Out of Architecture, where they spearheaded a website redesign, and launched podcasts and events. Their strategic acumen resulted in x3 YOY growth and a significant increase per-client spend. At Matter, they contributed as a Visual Designer and Brand Strategist, focusing on web management and brand identity development. Their expertise spans web design, visual content creation, and strategic brand development, utilizing tools like Figma and Adobe Creative Suite to deliver impactful results.

Experience

• Director of Marketing and Brand Strategy · Acelab11-01-2023 – 06-01-2024

  As the Director of Marketing and Brand Strategy, likely responsible for developing and executing marketing strategies, enhancing brand presence, and driving growth initiatives.

• Visual Designer · Out of Architecture01-01-2022 – 11-01-2023

  As a Visual Designer, likely responsible for creating visual content, supporting design projects, and contributing to brand aesthetics.

• Manager, Digital Design and Strategy · Out of Architecture05-01-2021 – 11-01-2023

  - Oversaw end-to-end execution on short- and long-term projects, encompassing graphic design, concept development, and the successful execution of more than 60 marketing campaigns. - Spearheaded a complete website redesign across graphics, copywriting, and implementation, resulting in a 15% increase in conversion rates. - Orchestrated strategy, development, and launch of two podcasts, a book, and 30+ events. - Formulated and executed dynamic brand strategies that achieved x3 year-over-year growth, including creating and responding to detailed briefs, establishing and tracking KPIs, and securing strategic sponsorships. - Developed comprehensive visual design systems spanning web, print, landing pages, product launches, growth marketing initiatives, motion graphics, digital strategy, and storyboard creation, using Figma and Adobe Creative Suite. - Effective presentation design and delivery to external partners and internal stakeholders. Cultivated organic growth, elevating social media followers from 150 to 20,000+ combined. Achieved an 18% increase in per-client spending and raised client conversion rates to 25% within a single year. - Enhanced newsletter performance metrics by driving average opening rates to over 60% and click-through rates to 12%. - Hired and managed high-performing design and strategy teams to execute projects effectively and efficiently.

• Visual Designer, Web · Matter.05-01-2022 – 08-01-2023

  As a Visual Designer, Web, likely responsible for designing web interfaces, ensuring visual consistency, and enhancing user experience.

• Brand Strategist · Matter.08-01-2021 – 07-01-2022

  - Web management through Webflow, including establishing a CMS, redeveloping content to be responsive and interactive, ensuring visual and conceptual consistency across the entire site, and simplifying processes for website updates and maintenance. - Responsive web design and interaction design. - Redevelopment of key print and digital assets, including brand identity guidelines, RFP package templates, client contracts, and project packages. - Audited existing marketing and creative strategy, then recommended and implemented effective improvements.

Education

• University of OregonBachelor of Architecture - BArch, Architecture

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