Olayinka Koya

About

I'm a highly motivated individual with a wealth of experience as a digital strategist in the music & media space, and I am highly convinced that the African media & entertainment industry is an untapped product for the global market. I'm a highly skilled expert in Search Engine Optimization (SEO), Pay Per Click (PPC) Ads, & Digital music & media, strategist.

Experience

• Digital Marketing Manager & CEO · GY Media01-01-2015

  Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation. Led integration of innovative weekly video content, social media content and blogs enhancing consumer engagement. Developed & handled $1,000 online advertising campaign budget for company product marketing and social media presence. Drove re-branding initiative and PR activities to build brand awareness. Analyzed campaign data to present clients with up-to-date information on overall performance. Managed all online marketing campaigns with a goal of creating product awareness. Increased site traffic and brand awareness by 35% and increased newsletter/event enrollment by 40%. Developed brand awareness and composed online content. Implemented social media strategies, engaged with customers on social networks, fostered the adoption of social media tools, wrote blogs and assisted posts, monitored the Internet for related topics, generated leads, and reported to upper management. Developed digital marketing solutions for advertisers. Identified and understood customer needs and recommended a digital marketing mix to meet advertiser goals.

• Social Media Marketing Manager · PZ Africa Media Company02-01-2010 – 10-01-2013

  Designed editorial content strategy; curated and segmented editorial content to increase engagement and channel growth; collaborated across teams to identify content. Delivered social media monitoring and effectiveness reports for senior management. Created YouTube videos and blogs to engage database developers and startup community that led to an all-time high - 4x the average views. Led corporate re-branding on all social platforms, sales material, and internal marketing and sales materials.

Education

• University of IbadanBSC Political Science, Digital & Social Media Marketing and Music Entrepreneur
• Apata Community Grammar SchoolHigh School, Commercial Department

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