Theophilus Alawonde

About

4+ years of experience creating and executing strategic content marketing initiatives -- leveraging organic and paid media channels to drive 487% increase in followers for Comic Con Ibadan in 2 months, and a 20% increase in sales conversion for DABA Crypto Trading Course within 5 months, among other achievements.

Experience

• Freelance Marketing Strategist · Self-employed (freelancing)08-01-2019

  - Managed a customer-focused content marketing strategy that boosted Signature Home Services' web visitor tally to an average of 1,200 visitors monthly, even with a niched-down and geography-specific audience. - Helped martech company, Quakecinch, rank on Google's first SERP for multiple keywords in their niche including Zoho inbound marketing, Zoho email marketing, Zoho email marketing strategy across 6 months of structured pillar content marketing. - Analyzed Dreambound's overall marketing tactics and provided recommendations to reduce outbound email outreach churn and decrease the website bounce rate. - Formulated and implemented a go-to-market strategy to help Hart Inc. increase market share by 10% in the next 3 years.

• Head of Marketing and Publicity · Comic Con Ibadan06-01-2021 – 03-01-2022

  - Achieved a 487% increase in follower rate on Instagram in from 100 followers to 466 followers with a 26.9% average engagement rate. - Achieved the publicity goal of getting over 1,000 attendees for a niche event through strategic, multi-tactic marketing deployed within 6 months, using social media marketing, viral marketing, user-generated content, email marketing, WhatsApp marketing, and viral content marketing, thereby resulting in about a 200% boost from the overall company expectation of 500 attendees. - Attained an average email open rate of 58.2% and an average click rate of 47.7% across 9 total email campaigns sent within 1 month. - Collaborated with an associate on the creation of audience personas and predicted the audience journey, which informed our use of WhatsApp marketing, resulting in a 60% engagement rate in over 4, 000 messages sent. - Secured a media partnership deal with Legit NG, Nigeria's largest web publisher and Meta's largest global platform publisher, to create strategic content that strengthened our brand authority and facilitated the deployment of our viral content marketing tactic.

Education

• Quantic School of Business and TechnologyMaster of Business Administration
• University of IbadanBA (Ed), French

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