Olivia Burnett

About

I’m a creative and results-driven Marketing Director with extensive experience in graphic design, print production, and digital marketing. I specialize in developing and executing comprehensive marketing strategies that drive brand awareness and engagement across multiple platforms. With a strong background in design, I’ve led projects for high-profile clients, managing everything from concept development to final execution, including custom wraps, large-scale signage, and multi-dimensional displays. As a seasoned professional, I also bring expertise in social media management, content creation, and e-commerce, ensuring cohesive branding and seamless customer experiences. I thrive on turning creative vision into reality and helping brands c

Experience

• Marketing Director · CGS Imaging05-01-2024

  As the Marketing Director at CGS Imaging, I oversee all aspects of the company's marketing strategy, driving brand awareness and customer engagement across digital and traditional platforms. My responsibilities include developing and executing marketing campaigns, managing social media presence, creating compelling content, and overseeing email marketing. I collaborate closely with sales and production teams to ensure cohesive branding and messaging, while also leading the design of marketing collateral and promotional materials. I manage the company’s website and e-commerce elements, utilizing tools like Elementor, and ensure the seamless integration of all digital assets. My focus is on building strong relationships with clients, driving lead generation, and continuously elevating the company’s visibility in the print and large-format graphics industry. Additionally, I play a key role in strategic planning and use data-driven insights to optimize campaign performance and achieve business growth.

• Graphic Designer · CGS Imaging06-01-2023

  Graphic Design: Create visually appealing designs for print materials. Collaborate with clients and internal teams. Pre-Press Preparation: Prepare and pre-flight files for print production. Conduct quality checks for optimal print output. Software Proficiency: Use Adobe Creative Suite for design and pre-press tasks. Stay updated on software advancements and design trends. Color Management: Implement color management processes. Work with printing technicians for accurate color reproduction. Communication: Collaborate with cross-functional teams. Communicate clearly to address concerns and meet deadlines.

• Graphic Designer · Freelance ( OBurnett Art )08-06-2020

  Design Conceptualization: Work with clients to understand their design needs and conceptualize creative and effective design solutions. Visual Design: Create visual designs using various design software, including Adobe Photoshop, Illustrator, and InDesign. Branding: Develop and maintain consistent branding across various mediums, including logos, websites, packaging, and marketing materials. Project Management: Manage multiple projects simultaneously, ensuring that all deadlines are met and client expectations are exceeded. Collaboration: Collaborate with clients, stakeholders, and cross-functional teams to ensure that design solutions align with the client's overall goals and objectives. Presentation: Present design concepts to clients, including presentations, sketches, and mockups. Art Direction: Provide art direction for photographers, illustrators, and other creative professionals as needed.

• Social Media Manager + Content Creator · Ziggy ZoombasInvalid date

  Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the company's overall goals and objectives. Content Creation: Create and curate engaging and relevant content for various social media platforms, including written posts, graphics, videos, and more. Channel Management: Manage all company social media accounts, including Facebook, Twitter, and Instagram, ensuring timely and consistent posting. Community Management: Respond to comments and messages, engage with followers, and build relationships with the community. Analytics: Monitor social media metrics and analyze data to continually improve the company's social media presence and reach. Collaboration: Work closely with cross-functional teams, including marketing, branding, and product development, to ensure a cohesive and consistent brand message across all channels. Industry Awareness: Stay up-to-date on industry trends and best practices to continuously improve the company's social media presence.

Education

• Bowling Green State UniversityBachelor's Degree, Visual Communication Technology

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