Olivia Cheng

About

Strategic designer and storyteller crafting intuitive digital experiences at the intersection of UX, copywriting, and brand strategy. I specialize in translating complex B2B concepts into clear, compelling narratives—from SaaS website redesigns to product messaging frameworks. At Moonraft and as a freelancer, I've led cross-functional teams to deliver human-centered solutions that drive engagement and conversion. Passionate about ethical design and bridging user needs with business goals through thoughtful execution.

Experience

• UX Designer & Copywriter · Caviar02-01-2025

  Juggling a mix of projects across the B2B landscape. Currently: - Leading UX redesign of an internal HR portal - Leading and writing copy of a SAAS website redesign

• UX Designer · Moonraft Innovation Labs02-01-2022 – 11-01-2023

  Worked as a UX Designer contributing to the design and user experience improvements for various projects.

• Product Design Consultant · Oceanit09-01-2020 – 05-01-2021

  Provided consultancy on product design, contributing to the development and innovation of new products.

• UX/Web Designer · LATech4Good07-01-2021 – 02-01-2022

  Partnered with a UX Researcher to conduct an audit of the current website, identified 3 main insights from card sorting efforts, engineered a revised information architecture, iterated through 60 wireframes in Figma, and developed stakeholder approved changes in Squarespace. Created and developed a responsive design that scaled across web and mobile.

Education

• university of california berkeleybachelors of arts, media studies

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