Olivia G

About

Hey there! I am a Senior UX/UI Designer, Graphic Designer and Illustrator with 9 years of professional experience designing websites and web and mobile apps! I am passionate about creating both useful and beautiful experiences; experiences that make people excited to use your app AND are usable. My work at companies like Abercrombie & Fitch, Progressive, Levi's, and more has resulted in millions of dollars in revenue, reduced bounce rates, and overall improved usability and visual design. I also design tees, stickers and merch for my own art shop, as seen here: vvivaa.etsy.com.

Experience

• Co-Founder, UX Designer & Researcher · Self-Employed: Arcana User Experience Labs07-01-2022

  • Owned the redesign of an e-commerce experience by creating wireframes, prototypes, and UI design with my understanding of UX best practices, increasing AOV by 7% and reducing bounce rates by 34%. • Conducted usability studies for an e-commerce brand resulting in over 10 pages of insightful user feedback to improve the jeans shopping experience, creating a roadmap and reducing development churn. • Created high-fidelity, clickable Figma prototypes of proposed designs to share with C-Suite leadership of a massive e- commerce brand, resulting in the green-light of a multi-million dollar redesign. • Acted as the design lead on 3 scrum teams and worked with other cross-functionality partners to ensure the feasibility of designs and that we’re meeting business objectives.

• Senior UX/UI Designer and Team Lead · Insight04-01-2020 – 02-01-2022

  • Lead and designed 3 work streams in a company-wide redesign of an employee-facing claims desktop app for a major insurance company, resulting in a 30% reduction in time on task and a reduction of errors in claims. • Lead the creation of a design system at a major utilities company, and created a robust Figma library with reusable components to be used by a team of 5 UX Designers, reducing the time and increasing the accuracy of team designs. • Facilitated design thinking workshop of 20+ people s for 3 different companies, guiding teams on embedding design thinking in processes.

• Associate UX/UI Designer · Abercrombie & Fitch07-01-2016 – 12-01-2018

  Transformed the design of product page elements, particularly optimizing size guide functionality, which led to a statistically significant rise in Revenue per Visitor (RPV) in an A/B test, and was pushed to international production. • Updated the layout of the product page and the interaction between swatches and photos, also resulting in an improved RPV. • Redesigned and gamified the Hollister mobile app onboarding experience resulting in 5% more sign-ups. • Collaborated and worked on scrum teams alongside developers and product owners to understand technical constraints while advocating for the user to create the best possible experiences

• Student Life Design Intern · The Ohio State University02-01-2015 – 05-01-2016

  Designed marketing materials for The Ohio State University community.

• Interaction Design Intern · Paradowski Creative06-01-2015 – 07-01-2015

  Assisted designers with client projects, presentations, flyers, websites, and rebranded Paradowski's Internship program.

• Design Intern · Spoke Marketing05-01-2014 – 08-01-2014

  Assisted in designing client work such as logos, webpages, and UX design.

• Owner, Designer and Illustrator · Art by Viva04-01-2022

Education

• The Ohio State UniversityBachelor of Science in Design, Design and Visual Communications, General

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