Brianna Odom

About

A Designer who leverages storytelling, strategic design thinking, and emerging technologies to deliver scalable, meaningful, and measurable user experiences.

Experience

• Designer and Illustrator · Self-Employed01-01-2019

  - Produced diverse design assets to 10+ clients preferences, enhancing brand identity and market presence to drive increase in visibility and expanding reach. - Created captivating visuals adhering to precise technical specifications, ensuring seamless integration across platforms and mediums.

• UX/UI Designer · Path10-01-2024

  Designing intuitive and user-friendly interfaces to assist individuals in their academic and professional journeys.

• Product Design Intern · Talkspace06-01-2024 – 08-01-2024

  Developed and designed 6+ end-to-end features for mobile and web platforms over a 12-week timeframe, enhancing capture rate within the provider and member pod during Q3. Led project development by producing wireframes, high-fidelity designs, and performing QA testing weekly using Agile UX approaches with crossfunctional teams. Shipped data-driven design iterations that included AI tools and improved provider visibility, resulting in a 35% user retention increase and a 12.5K boost in session compliance with providers.

• UX Consultant · BVCC Studios01-01-2024 – 03-01-2024

  - Crafted an innovative automation concept for Vitable Health by incorporating the F.A.S.T Method to deliver results within a dynamic 7-week timeframe. - Presented dynamic designs, synthesizing critiques and designs visibility by fostering collaboration, gathering invaluable feedback, and elevating project visibility. - Recognized by stakeholders for innovative mobile development by indicating plans to incorporate its success into future mobile device development reaching a 65% customer satisfaction rate.

• UX/UI Designer · Restocks LLC09-01-2023 – 12-01-2023

  - Contributed to all aspects of the design process, from client meetings, visual design, wireframing, prototyping, and final implementation within a 15 week timeframe on schedule. - Spearheaded the development of the project, by creating wireframes and user flows, and reviewed and refined in weekly design sessions with two seasoned engineers, while leveraging my skills and knowledge with HTML/CSS. - Set the standard from concept to creation based on elevated standard and functionality resulting 85% usability results.

• Product Design Intern · Intuit06-01-2023 – 08-01-2023

  - Spearheaded collaboration with diverse cross-functional teams, comprising engineers, product managers, and designers at Intuit's QuickBooks division, to deliver a cutting-edge mobile design within the solopreneur team within a 10-week timeline. - Crafted and presented three dynamic high-fidelity mockups by showcasing a meticulous attention to detail and a commitment to the QuickBooks design system. - Orchestrated five user interviews, adeptly identifying pain points and extracting crucial insights to inform strategic, data-driven decision-making processes.

Education

• North Carolina Agricultural and Technical State UniversityBachelor's degree, Computer Graphics Technology
• DesignlabUser Experience

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