Oluwatomiwa Oludimu

About

With a Bachelor of Technology in Marine Science and Technology from the Federal University of Technology Akure, I have honed my skills in both technical and creative fields. My professional journey began as a freelance copywriter, where I crafted engaging content for diverse clients on platforms like Upwork and Astalavee. This experience laid the foundation for my role as an Email Marketing & Account Manager at Smartycommerce, where I specialized in developing targeted email campaigns to drive KPIs. I excelled in A/B testing, content optimization, and collaboration with creative teams to produce visually appealing emails. My expertise extends to managing campaign scheduling, automation, and maintaining a comprehensive campaign calendar. I am committed to staying updated on industry trends and implementing innovative practices to enhance email marketing strategies.

Experience

• Email Marketing & Account Manager, Klaviyo Tech · Smartycommerce10-01-2022 – 10-01-2024

  Developed and executed targeted email campaigns to drive key performance indicators (KPIs). Conducted A/B testing and iterative optimization of email content, design, and timing. Collaborated with designers and copywriters to create visually appealing and engaging email content. Managed email campaign scheduling and automation to optimize delivery and engagement. Created and maintained a comprehensive email campaign calendar for planning and execution. Stayed updated on industry trends, implemented innovative email marketing practices, and ensured compliance with regulations and best practices. Uploaded and scheduled email and SMS campaigns. Built and optimized automation flows. Created targeted segments and lists. Designed engaging pop-up forms. Implemented flow filters, triggers, and advanced segmentation. QA'd flows, campaigns, and pop-ups before pushing them live. Assisted the Email marketing & Account manager with detailed reports.

• Freelance Copywriter · Upwork06-01-2020 – 10-01-2022

  Worked as a freelance copywriter, creating engaging and persuasive content for various clients across different industries. Developed content strategies and wrote copy for websites, blogs, and marketing materials.

• Freelance Copywriter · Astalavee09-01-2020 – 01-01-2022

  Provided freelance copywriting services, crafting compelling and tailored content for clients. Focused on delivering high-quality writing that met client objectives and enhanced brand messaging.

Education

• Federal University of Technology AkureBachelor of Technology - BTech, Marine science and technology

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