Opal Snow

About

As a Creative Strategist and Content Creator, I am passionate about helping brands find their voice and connect with their audience in meaningful, impactful ways. With a background in collaborating with renowned brands like Viktor & Rolf, Revair, and Topicals, Ive leveraged creative storytelling and strategic content development to transform how brands engage with their customers and grow their digital presence. As the owner of Opal Snow, LLC, Ive consulted for diverse businesses ranging from jewelry companies to non-profits, coffee brands, and legal professionals. My approach combines creativity with data-driven insights to craft campaigns that deliver real results. Whether developing a social media strategy, curating brand stories, or creating engaging content, I focus on producing work that resonates, inspires, and drives growth. Through my work, Ive gained a deep understanding of brand strategy, consumer behavior, and the power of relatable storytelling. Ive led campaigns that have increased brand loyalty, amplified social engagement, and empowered consumers to connect authentically with the products and services they use. My expertise includes: Creative Strategy & Content Creation: Developing innovative marketing campaigns and social content that builds brand awareness and drives engagement. Digital Marketing & Social Media Strategy: Crafting targeted campaigns to reach audiences where they are most active, across platforms like Instagram, TikTok, and beyond. Brand Consulting: Providing tailored advice to clients on how to elevate their brand, whether through visual storytelling, strategic partnerships, or content that captures attention. Im continuously seeking ways to evolve creatively while staying true to my advocacy roots and empowering brands to make a difference. If youre looking to collaborate, feel free to connect. Im always open to exploring new creative partnerships, projects, and opportunities.

Experience

• Creative Strategist · Freelance05-01-2019

  Partnered with brands to create strategic, results-driven marketing campaigns that enhance engagement and build brand identity. Worked with renowned names like Viktor & Rolf, Revair, and Topicals, focusing on leveraging creative storytelling, social media strategy, and digital marketing techniques to drive growth. Specialized in crafting compelling content, curating brand stories, and providing consulting services to a range of industries, including non-profits, coffee brands, jewelry companies, and legal professionals. Tailored each project to meet clients' goals and resonate with their audiences.

• Regulatory Specialist · State of Florida08-01-2023

  Facilitated daily operations of the Division of Real Estate, ensuring seamless workflow and regulatory compliance. Collaborated with regulatory consultants for FREC meetings, managing logistics and documentation. Oversaw escalation processes, incoming correspondence, and regulatory petitions. Demonstrated strong organizational and leadership skills in coordinating meetings and managing tasks efficiently.

• Creative Content Creator and Social Media Influencer · Opal Snow, LLC2019

  • Developed and executed compelling fashion and beauty content strategies that increased engagement and followership on social media platforms. • Created high-quality and visually appealing content, including photos, videos, and written articles, to showcase fashion and beauty trends, products, and tips. • Managed and nurtured partnerships with major fashion and beauty brands, collaborating on sponsored content, product launches, and influencer • campaigns. • Conducted thorough market research to stay updated on the latest fashion and beauty trends, ensuring content remained relevant and resonated with the target audience. • Utilized social media analytics tools to track performance metrics, measure campaign effectiveness, and optimize content strategy accordingly. • Actively engaged with followers and built a loyal community by responding to comments, direct messages, and inquiries promptly and professionally. • Stayed abreast of industry changes and emerging platforms, implementing innovative approaches to content creation, and leveraging new features and tools. • Acted as an industry expert by providing educational content, tutorials, and product reviews, establishing credibility and authority within the fashion and beauty space. • Collaborated with photographers, stylists, and other creative professionals to conceptualize and execute visually stunning fashion and beauty shoots. • Attended industry events, fashion shows, and beauty conventions to network with industry professionals, gather insights, and expand brand collaborations.

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