Opeyemi Ogunwusi

About

With six years in marketing and three years specializing in product marketing, I bring a wealth of experience to drive brand growth and market penetration. My expertise extends beyond marketing to encompass two years of successful event planning and management, ensuring seamless execution and memorable experiences for clients and attendees alike. Leveraging my diverse skill set, I excel in developing strategic marketing campaigns tailored to engage target audiences and achieve measurable results. Committed to delivering innovative solutions and exceeding expectations, I thrive in dynamic environments where creativity and collaboration are catalysts for success.

Experience

• Product Marketing Manager · SwyftPay01-01-2023 – 04-01-2024

  I worked with a team of four, spreading the gospel of payment ease, as the value proposition at SwyftPay. Q1 2024 saw an exponential growth in users acquisition and retention for the companies' top product, as we recorded a 500% increase in users acquired, as we moved from 2,059 users at the end of December 2023 to 12,786 users at the end of March 2024. We also saw an increase in Virtual Dollar Cards (VDCs) purchase from 400 active VDCs to about 6,200 active VDCs, which represented about 1450% increase in the same timeframe. These milestones were powered by the MumZee x SwyftPay campaign I planned and execute with the team. I also worked alongside the team to organize events and projects that targeted the student ecosystem, teaching them mainly about the plethora opportunities in the Web2 and Web3 ecosystems, and the role of government and private companies in the empowerment of the next generation of founders and innovators. This shows my ability and experience as a B2C marketing specialist, selling the product directly to customers

Education

• Obafemi Awolowo UniversityBachelors of Science in Nursing, Nursing Sciencce

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