Jade Akinnusoye

About

Detailed and goal-driven marketing and product professional with over 7 years of experience in corporate client and customer service. I have created and implemented marketing and sales plans for clients across various industries including health, finance, retail, transportation, art & media, non-profit, and FMCG Industries. I have a proven record in managing key accounts and multiple projects at a time while giving each project the attention needed to see it to optimal execution. When I am not working as a product manager, you can find me creating content on digital products, design, and perfumes.

Experience

• Retail Product Manager · Kwiksell05-01-2022 – 11-01-2022

  Championed the development of an enterprise retail SaaS product distributed on the web, iOS, Android and POS machines to enable entrepreneurs manage every aspect of their business. Scaled the product to include payment integrations that allows business owners collect all payment types. Collaborated with the engineering and quality assurance (QA) lead to plan sprint cycles and expected feature releases. Ran several test scenarios and root cause analysis on the reporting system that initiated a key discovery of errors in logic and interpretation of figures. Resolving this drove an uptick in the use of the feature by 25%. Oversaw user research across multiple customer demographics from planning to the implementation phase. This led to the discovery of key customer pain points. Developed Kwiksell Admin from ideation to launch- a seamless Admin system that helps the internal team track performance and usage of the overall product. Worked with the Engineering Manager to fix settlement issues to merchants. Reduced frequency of occurrence by 90%. Carried out strategic planning and transformed the product vision into a strategic roadmap. Created a framework to increase the frequency of deployments from quarterly to bi-weekly and eventually to weekly deployments alongside briefing the marketing team on product updates communication to users. Facilitated product documentation exercise which increased documentation coverage by 50% Reworked onboarding flow to reduce the number of clicks a user must go through to sign and set up their store, this led to a decrease of 34% in drop-off rate.

• Data Product Manager · Useforms08-01-2021 – 11-01-2022

  Executed the product strategy and vision which involved the identification of customer needs, analyzing market trends, defining the strategic roadmap and overseeing the implementation of critical product features for a data platform. Took on the role of scrum master using agile methodologies such as sprint planning, story point estimation, and carrying out retrospectives, this gave way to an overall increase in team productivity by 50%. Defined, prioritized, and communicated the short, mid, and long-term goals of the product. Developed user stories and acceptance criteria to empathize with the needs of our customers to prioritize features that focus on user experience. Maintained the product backlog, identified the right problems to work on, and worked with the engineering team in a collaborative manner to define functional specifications using best practices. Implemented usability studies and interviews to collect user feedback from customers to pinpoint areas of improvement to help make data-driven decisions. Collected 5.5M+ entries since launch, with the product being used by the Lagos State Government, Coca-Cola, Smirnoff, Johnnie Walker & Guinness.

• Account Marketing Lead · Neukleos Marketing Services01-01-2020 – 02-01-2021

  Managed a team of copywriters, graphic designers and account executives to create solutions and make creative recommendations. Drove commercial objectives through top-line revenue growth and maintained a high earnings-to-billings ratio. With the help of my team, we contributed to the company’s top-line revenue and ROI, a 163% increase compared to our set target. Mentored my direct lines and ensured each team member remained motivated to complete given tasks. Planning, development, execution, and management of digital campaigns for small businesses. Creation of digital, influencer marketing, and social media strategy, SEO, media planning & buying. Active participation in pitching for new businesses with a strong contribution to market research, competitive analysis, audience, platform, and industry research which informed the solution to problems. Presided over the content creation projects for Absolut Vodka. The Global team recognized this, which modeled an extension of usage rights across other African markets and outside the region. Headed a team to deliver 3 new CSD products to the Nigerian market from a digital standpoint. This earned my client the “Outstanding Launch of The Year” award. Led and created a social media competition as my clients’ response to the COVID-19 pandemic that focused on the spoken word space. This campaign reached a total of 30m and was widely received positively.

Education

• University of LincolnMasters Degree, Management
• Covenant UniversityBachelor's Degree, Information Communication Engineering

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