Oyewale Zainab

About

With a robust background in digital marketing and brand communication, I have excelled as a Senior Copywriter at Bevibeshub since 2020, where I have been instrumental in shaping the brand's voice and driving its growth. My expertise in crafting compelling, on-brand copy across various platforms has significantly enhanced engagement and conversion rates. I have successfully led high-impact marketing campaigns and played a key role in rebranding efforts, ensuring a seamless transition that strengthened the brand's identity. Previously, as a Social Media Manager at Fancy Digitals from 2021 to 2023, I tackled challenges such as decreasing organic reach and inconsistent content strategy. By implementing a data-driven approach and refining audience targeting, I achieved a 25% increase in engagement and a 20% improvement in lead generation. Currently pursuing studies at Ladoke Akintola University of Technology, I continue to develop my skills and contribute to the dynamic field of digital marketing.

Experience

• Senior Copywriter · Bevibeshub04-01-2020

  As a Senior Copywriter at Bevibeshub, I played a pivotal role in shaping the brand’s voice, contributing significantly to its growth and success. My responsibilities included developing compelling, on-brand copy across various platforms, including digital marketing campaigns, social media, website content, and product descriptions. I collaborated closely with the marketing and creative teams to ensure messaging consistency, helping to establish a clear brand identity. My work was instrumental in driving engagement, improving conversion rates, and creating meaningful connections with the audience. Through strategic storytelling, I effectively communicated Bevibeshub’s values, enhancing brand loyalty and trust among customers. My ability to adapt tone and style according to different channels and audience segments allowed me to craft personalized messages that resonated deeply with our diverse clientele. Key Achievements: - Led the development of multiple high-impact marketing campaigns that increased brand awareness and customer engagement. - Played a crucial role in rebranding efforts, ensuring a seamless transition that strengthened Bevibeshub.

• Social Media Manager · Fancy Digitals07-01-2021 – 08-01-2023

  As the Social Media Manager at Fancy Digitals, I was responsible for managing the company’s social media strategy, content creation, and engagement across various platforms. My focus was on addressing critical challenges and delivering effective solutions that drove brand growth and engagement. Challenges Encountered: 1. Decreasing Organic Reach and Engagement: Engagement rates dropped due to platform algorithm changes, reducing the visibility of organic posts. 2. Inconsistent Content Strategy: The brand messaging across platforms lacked cohesion, confusing followers and diluting the brand identity. 3. Low Lead Conversion: While the follower base grew, social media efforts were not converting into leads or sales, signaling a gap in the campaign strategy. Causes: 1. Algorithm Changes: Social platforms prioritized paid content, limiting organic post visibility. 2. Misaligned Content: Content was not fully aligned with the audience’s preferences, resulting in lower engagement. 3. Weak Call-to-Actions (CTAs): Posts lacked compelling CTAs to drive conversions effectively. Solutions Implemented: 1. Data-Driven Strategy: I used analytics to optimize content, adjusting it based on audience insights. This resulted in a 25% increase in engagement within six months. 2. Unified Brand Messaging: I developed and enforced a consistent content strategy across platforms, strengthening brand identity and improving follower loyalty. 3. Enhanced CTAs and Targeting: I refined audience targeting and introduced clearer CTAs, leading to a 20% improvement in lead generation and higher conversion rates. Outcome: My efforts revitalized Fancy Digitals’ social media performance, driving engagement, improving brand consistency, and increasing lead conversions, contributing directly to the company’s success.

Education

• Ladoke Akintola University of Technology

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