Paige Pontius

About

A marketing and growth strategist with 10 years of experience scaling category-defining consumer brands across retail, DTC, and omnichannel. Leads go-to-market strategy, brand partnerships, and cross-functional execution to drive awareness, acquisition, and sustainable business growth. Proven operator for celebrity-backed and venture-scale brands with expertise in positioning, expansion, and early-mid stage scale.

Experience

• Business Development Consultant · Healf09-01-2024

  As a Business Development Consultant, likely responsible for identifying new business opportunities, building relationships with potential clients, and contributing to the company's growth strategy.

• Director, Business Development & Partnerships; Senior Manager, Retail Marketing · Kin Euphorics01-01-2021 – 04-01-2024

  As Director of Business Development & Partnerships and Senior Manager of Retail Marketing, likely responsible for driving business growth through strategic partnerships, overseeing retail marketing strategies, and enhancing brand presence in the market.

• Retail Marketing Manager; Senior Trade Marketing Associate · Vital Proteins06-01-2018 – 01-01-2021

  As Retail Marketing Manager and Senior Trade Marketing Associate, likely responsible for developing and executing marketing strategies to boost retail sales, managing trade marketing activities, and supporting brand growth in the retail sector.

• Director, Retail Marketing · ARMRA02-01-2025
• Director, Retail Marketing · ARMRA02-01-2025

  Leverage retail launches as multichannel national brand campaigns that serve as a top-of-funnel customer acquisition engine, driving brand credibility, awareness, and accessibility that directly converts into measurable growth across DTC, subscription, Amazon, and retail sales Orchestrate full-funnel 360° GTM campaigns by activating the entire marketing ecosystem including owned channels, influencer, experiential, affiliate, digital, and community to position retail as a high-leverage acquisition driver, reduce CAC, and increase LTV across the business Implement test-and-learn frameworks across retail campaigns to identify key acquisition drivers, optimize channel performance, and refine GTM strategy for maximum impact across the funnel Launch national retail partnerships across Target, Ulta, Wegmans, and strategic independents using each as a cultural and commercial growth lever to drive market expansion and category leadership Partner with Product, Growth, and Creative teams to translate brand strategy into scalable retail experiences that deepen customer engagement and reinforce premium positioning

Education

• Michigan State UniversityBachelor of Arts (B.A.), Marketing/Marketing Management, General

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