Palina Benter

About

An accomplished professional with a diverse educational background and extensive experience in digital marketing and IT project management, I hold a Bachelor of Arts in Business Administration from The Berlin School of Economics and Law, and am currently pursuing degrees in Fine Arts at Universität der Künste Berlin and Philosophy and Ethics at Freie Universität Berlin. My career began as a Digital Marketing Intern at VEHICULUM, where I managed social media accounts and contributed to marketing strategies. I advanced to a Working Student role, leading campaigns and optimizing digital marketing processes. As an IT Project Manager at KIAI GmbH & Co. KG, I created digital experiences for renowned brands like Coca-Cola and Universal Music, transforming their services into web and mobile applications. My expertise lies in blending creative and analytical skills to drive successful digital transformations and marketing initiatives.

Experience

• IT Project Manager · KIAI GmbH & Co. KG09-01-2021 – 09-01-2022

  Created digital experiences and helped brands like Coca-Cola, Leica, and Universal Music transform their services into web and mobile apps.

• Digital Marketing Working Student · VEHICULUM09-01-2018 – 05-01-2020

  Handled operative tasks in Facebook Business Manager and Google Ads, planned and executed campaigns, tracked ad performance, supported data-driven decision making, introduced dynamic remarketing ads, led an Instagram team, organized optimization processes, researched and implemented a social media dashboard, and analyzed customer experience.

• Digital Marketing Intern · VEHICULUM04-01-2018 – 08-01-2018

  Managed Instagram account, co-developed marketing strategies, researched topics and wrote blog entries, supported daily tasks on all channels, planned and analyzed projects for customer acquisition, and supported re-branding process.

Education

• Universität der Künste BerlinBachelor of Arts - BA, Fine Arts
• Freie Universität BerlinBachelor of Education - BEd, Philosophy and Ethics
• The Berlin School of Economics and LawBachelor of Arts - BA, Business Administration

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