Monika M.

About

Results-driven marketing and sales expert with 15+ years of experience scaling retail brands across Europe and North America with a proven track record of crafting and executing integrated marketing strategies for top-tier global brands. Strategic mind skilled in cultivating retail partnerships, optimizing multi-channel campaigns, and using data-driven insights to refine brand positioning and growth.

Experience

• Senior Online Cooperations & Project Manager · Münchner Online Rebels GmbH2023-05-01 –

  Managing and consulting digital projects including campaign launches and sales-driving partnerships with a focus on performance channels.

• Key Account Manager| Senior Digital Marketing Expert · Hearts & Science Germany2022-03-01 –

  Leading sales and marketing strategies for key accounts across multiple markets. Delivering digital marketing strategies for top-tier brands in beauty, health and FMCG sectors. Grew client portfolio revenues by up to 150% YoY through data-driven performance optimization, innovative marketing initiatives and effective budget reallocation. Monitoring, measuring and optimizing campaigns performance in collaboration with other marketing teams. Overseeing and managing marketing budgets.

• Senior Performance Marketing Specialist & Client Lead · Resolution Media Germany2018-10-01 – 2022-02-01

  Led key clients in the area of performance marketing strategy and execution in international markets. Monitored, measured and optimized campaigns performance in collaboration with other marketing teams. Worked on global sales pitches. Created and executing comprehensive digital marketing strategies to achieve business goals. Data analysis, campaign optimization, and implementing innovative solutions to improve online performance. Affiliate programs management and optimization.

• Lecturer In Marketing · Uniwersytet Kazimierza Wielkiego2016-10-01 – 2018-12-01

  Teaching ‘Performance Marketing’ and ‘Brand Strategy’ courses.

• Team Lead Performance Marketing, DE & CEE Region · UDG United Digital Group2013-12-01 – 2018-10-01

  Key account management of global accounts. Developing strategies to ensure the campaigns are efficient and profitable as well as meet the given KPIs and growth targets. Providing campaign analysis and reports for clients and the agency. Managed A-clients in performance marketing strategy and execution in international markets. Collaborated cross-functionally with product, sales, and analytics teams to deliver cohesive brand messaging. Oversaw multi-channel marketing budgets. Utilized market insights to refine messaging and support localized campaigns across EU markets. Directed high-performing teams of over 15 individuals across international markets, achieving consistent execution and operational success.

• Senior Digital Marketing Consultant · nonstopConsulting GmbH2013-07-01 – 2013-11-01

  Managed and executed digital campaigns across multiple markets.

• Affiliate Account Manager · nonstopConsulting GmbH2012-10-01 – 2013-06-01
• Junior Affiliate Account Manager · nonstopConsulting International GmbH2011-06-01 – 2012-09-01

  Independent management of the affiliate programs in Eastern Europe. Supporting senior account managers in their daily tasks including partner newsletters, monitoring affiliate networks, basic partner communication, managing advertising materials. Recruiting new affiliate partners. Ensuring compliance and monitoring partner integrations. Campaign performance reportings.

• Working Student · nonstopConsulting International GmbH2008-09-01 – 2011-05-01

Education

• Ludwig-Maximilians-Universität MünchenMaster of Arts - MA, Political Science
• Ludwig-Maximilians-Universität MünchenComparative literature, Comparative literature

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