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Thayan G.

Thayan G.

Marketing Analyst and Social Media Marketing Strategist | Digital Marketing Analytics & Campaign Strategy

3 yrs experience · Laurel, MD · <10 hrs/week

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About

Marketing professional specializing in digital marketing, social media management, and analytics. Experienced in creating engaging campaigns, managing social media channels, and driving brand growth across multiple industries. Skilled in digital marketing strategies, audience engagement, campaign planning and execution, cross-functional collaboration, and leveraging emerging technologies to maintain competitive advantage.

Skills

Adobe Creative CloudAdvertisingBrand DesignBrand IdentityBusiness StrategyCalednlyCanvaCollaborationContent CreationContent StrategyCreative MarketingCreative ThinkingCritical ThinkingCustomer ExperienceCustomer ServiceDesignDesign StrategyDigital AdvertisingDigital StrategyEngagementFacebookHootsuiteInstagramLaterMarketing StrategyNewsletter ManagementPinterestSchedulingSocial Media AnalyticsSocial Media ManagementSocial Media MarketingStrategic PlanningStrategy & Business DevelopmentTikTokVisual DesignVisual Identity

Experience

  • Sales and Marketing Coordinator · Volkswagen Group / Bugatti of the Americas08-01-2023 – 08-01-2025

    Led and coordinated sales and marketing activities, directed Salesforce operations and dealer communications, managed regional events, and optimized marketing processes to improve efficiency and drive sales.

  • Communications Assistant · Prince George's County, NPGC09-01-2022 – 07-01-2023

    Led the weekly newsletter, generated and published content across the website and social platforms, managed a social content calendar, and supported strategic planning through marketing meetings.

  • Social Media Manager · The Craft Factory DMV08-01-2022 – 02-01-2023

    Managed social media calendar, produced and scheduled content, analyzed performance, and delivered monthly reports; contributed to campaign planning and client communications.

  • Administrative Assistant · Bailey Reed Enterprises03-01-2022 – 09-01-2022

    Provided administrative support, scheduling, and coordination to assist daily operations.

  • Marketing Manager · Grammon Enterprises03-01-2019 – 03-01-2023

    Led digital marketing analytics, managed Wix website, and executed campaigns across Facebook and Instagram; drove growth metrics, collaborated cross-functionally, and supported brand initiatives.

Education

  • Long Island UniversityBachelor of Science, Media Arts

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