Pamela Patton

About

I’m an independent marketing content writer with decades of experience crafting B2B and B2C copy for healthcare clients — including RCM providers, staffing firms, and specialty clinics. I also write B2C content for health, nutrition, and beauty brands, and bring cross-industry experience in higher ed, banking, and software. My curiosity and deep experience help me quickly understand client goals, whether working in-house or with their agency. Backed by a Master’s in Marketing Management and specialized training in digital marketing, AI, and SEO, I bring both strategic insight and up-to-date skills to every project. I have also created product names and product descriptions, sell sheets, and case studies. Innately curious, obsessive researcher, and vastly experienced. Proponent of the em dash, en dash, and Oxford comma. Knows the rules and when to break them.

Experience

• Freelance Senior Copywriter & Content Provider · Paragraph Writing Services1991-01-01 –

  Creative and effective content for print, broadcast and web. Award-winning SEO copywriter, skilled in marketing, advertising and public relations, from initial concepts and brainstorming to final copy. Experienced in the business-to-business, business-to-consumer and non-profit fields. A strategic thinker with a flexible writing style with experience in creating and managing content for print, broadcast, and web. Concepted, created and/or edited marketing communications materials for organizations including furniture design and manufacturing, cosmetics and skin care, real estate and property development, social services, legal, hotel and travel, healthcare, and the performing arts.

Education

• Aquinas College - Grand RapidsM.M., Marketing
• Grand Valley State UniversityB.S., Communications
• Grand Valley State UniversityBachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

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