Paola Fernandez
Digital Marketing & Social Media Specialist
7 yrs experience · Los Angeles, CA · 30-40 hrs/week
About
Paola Fernandez is a dynamic marketing professional with expertise in social media management and destination marketing. With a background in journalism, Paola is passionate about storytelling and finding innovative ways to showcase attractions, destinations and more!
Skills
Experience
- Marketing Coordinator · Arlington Convention and Visitors Service (StayArlington)11-01-2021 – 07-01-2024
As a Marketing Coordinator, likely contributed to the planning and execution of marketing campaigns, managed social media accounts, and coordinated events to promote Arlington as a travel destination.
- Digital Marketing Coordinator · Greater Palm Springs CVB06-01-2019 – 03-01-2021
As a Digital Marketing Coordinator, likely managed online marketing campaigns, analyzed digital marketing metrics, and optimized content for search engines to promote Greater Palm Springs.
- Social Media Specialist · Agua Caliente Resort Casino Spa Rancho Mirage06-01-2018 – 06-01-2019
Monitor guest interactions on Facebook, Twitter, Instagram and travel sites. Aid in the gathering and scheduling of content for the aforementioned social media platforms.
- Office of Media Relations Intern · California State University-Long Beach02-01-2017 – 05-01-2017
Served as intern for Office of Media Relations. Wrote stories for CSULB Newsroom and the faculty and staff newsletter, Inside CSULB. Made short video content and drafted tweets for @CSULBNewsHub Twitter account. Filed press releases and tracked media coverage.
Education
- California State University, Long BeachBachelor of Arts (B.A.), Journalism, Film
- College of the DesertAssociate of Arts (A.A.), Journalism
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