Paola Oliveira

About

I'm not Walt Disney, but I'm here to make your entrepreneurial dreams come true! Achievements in Scaling Brands: - Retail Clothing Store: • Launched Facebook and TikTok ads, increasing total online sales by 144% and orders by 171%. • Monthly online revenue grew from $28K-$30K to $44K-$50K within three months. - Telehealth Clinic: • Increased revenue from $50,700 in Q1 2023 to $240,000 in Q2 2024, a growth of approximately 373%. • Reduced Customer Acquisition Cost (CAC) from $1,871 to $225 and Cost Per Lead (CPL) from $1,871 to $225 in 10 months. - Sporting Goods Store: • Grew Google Ads revenue from $111,475 to $1,149,612 in nine months. • Increased Google Ads purchases from 565 to 5,159 and ROAS from 562% to 1226% over the same period. As a Media Buyer Specialist with a focus on E-commerce, Lead Generation, and a passion for SAAS industries, I bring a wealth of experience in managing diverse advertising campaigns across multiple platforms, including Google Ads, Facebook, LinkedIn, TikTok, and Microsoft Ads. Certified in Growth and Marketing Analysis and fluent in multiple languages, I have a proven track record of enhancing client performance through strategic ad management, data integration, and CRM tool implementation. In my previous roles, I managed advertising accounts, participated in sales pitches, and consistently grew account spending by upselling products across various sectors. I served as the main point of contact for clients, conducted weekly meetings, and presented detailed reports. Additionally, I spearheaded data integration efforts, creating comprehensive reports using Data Studio and Google Sheets, and integrated Conversion Actions on GA4, GTM, and websites. As an Account Manager, I successfully onboarded clients and implemented their advertising campaigns, from Google Ads to Google Tag Manager and Analytics, while maintaining robust client communication. I also integrated CRM tools like Pipedrive, HubSpot, Call Tracking Metrics, TripleWhale, and Typeform to optimize marketing efforts and enhance client satisfaction.

Experience

• Media Buyer - Google & Meta Campaign Manager · Keepers Digital11-01-2022

  Managed various Google Ads, LinkedIn, Facebook, TikTok, and Microsoft Ads accounts for clients. Responsibilities included participating in sales pitches, growing account spending, upselling products, conducting weekly meetings, and presenting reports. Also involved in Data Integration, creating Data Studio and Google Sheets reports, and integrating Conversion Actions on GA4, GTM, and websites. As an Account Manager, responsible for onboarding clients and implementing Ads Campaigns, maintaining client communication, and implementing CRM tools.

• Google & Facebook Ads Performance Marketing Strategist Freelancer01-01-2022

  Specialized in driving measurable growth for e-commerce and SaaS clients through managed campaigns on Google Ads, Meta Ads, and TikTok Ads. Focused on strategy, campaign setup, and funnel optimization to achieve scalable results. Key achievements include significant improvements in revenue, customer acquisition, and ROI, developing data-driven strategies, integrating tools for attribution and cross-channel optimization, and building client trust through strategic insights and detailed reporting.

• Performance Marketing Consultant · BlueTarget.ai09-01-2021 – 09-01-2023

  As a Performance Marketing Consultant, likely contributed to developing and executing marketing strategies, optimizing campaigns, and providing insights to improve client performance.

• Campaign Marketing Manager - Paid Search · HostPapa01-01-2022 – 07-01-2022

  Created strategies for Paid Campaigns aligned with content and product teams. Connected groups to develop effective Growth Campaigns focused on Buyer Persona, restructured Google Ads Campaigns, and improved Revenue and CPA.

• Paid Search Specialist · dentsu international09-01-2021 – 01-01-2022

  Worked as an Account Owner for Nordstrom Rack and Canon. Reviewed and generated projects based on client KPIs to improve Campaign quality. Provided feedback, identified gaps in Campaigns, and ensured KPIs and expectations were met. Responsible for Keyword Expansion, Ad Copy Excellence, Implementation, and Audit.

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