Muhammad Mushtaq

About

Performance Marketing Specialist with 5+ years running paid acquisition across Meta and Google Ads, managing $250,000+ in ad spend to drive $1,000,000+ in tracked revenue at 5X+ average return. Owns full-funnel performance from audience/offer strategy and creative direction to conversion tracking, GA4/GTM/CAPI, and full-funnel optimization. Also founded and operated service and DTC e-commerce businesses, building end-to-end growth systems and converting underperforming accounts into profitable ones.

Experience

• Freelance Performance Marketer · Self-Employed (Freelance)2021

  Paid media and growth for service businesses and DTC brands across North America, Europe, Australia, the Middle East, and Asia. • Manage $250,000+ in combined ad spend generating $1,000,000+ in tracked revenue at 5X+ average return. • Turned an Australian e-commerce account from below breakeven to 4.73X ROAS, generating $30,000+ in sales from $6,200 in spend through device-specific targeting and creative direction. • Delivered 17X ROAS on a European e-commerce launch and 10.8X ROAS for a home-services client on a $480 test budget. • Raised $500,000+ for a nonprofit Ramadan campaign at 5X ROAS and 4,500+ donations by engineering audience strategy around platform restrictions. • Build full lead-generation systems spanning Meta and Google campaigns, GA4, GTM and CAPI tracking, GoHighLevel automation, and conversion-focused landing pages, delivering qualified leads at $8 to $12 each. • Produce client-ready strategy decks, account audits, and creative briefs across cleaning, plumbing, flooring, photography, events, and DTC e-commerce.

• Co-Founder · Influencer Marketing Marketplace (Company name not provided)2024 – 2026

  Two-sided marketplace connecting brands with creators for paid collaborations. • Built the go-to-market and growth strategy for acquiring both brands and creators. • Owned positioning, paid and organic acquisition, and onboarding across both sides of the platform.

• Co-Founder · Mushkeez (E-commerce)2022 – 2024

  DTC e-commerce brand selling pure, unrefined sesame cooking oil. • Owned paid acquisition, store and funnel setup, and the full customer-acquisition economics. • Managed product margins, customer acquisition cost, and repeat-purchase rate by investing my own capital in ads, building the commercial lens I bring to client accounts.

• Performance Marketer / Paid Media Specialist · Freelance / Self-Employed03-01-2021

  Performance marketer with 5+ years running paid acquisition on Meta Ads and Google Ads for home service businesses, local companies, and e-commerce brands across the US and Canada. I own the full campaign lifecycle: account structure, audience and keyword strategy, ad creative and copy, landing pages, and conversion tracking through GA4 and GTM. Beyond media buying, I build the systems that turn clicks into booked jobs, including CRM and automation setup in GoHighLevel, lead routing, and reporting that ties spend directly to revenue. My approach is clean attribution, disciplined creative testing, and letting campaigns exit the learning phase before optimizing. Selected results from client work: - Poor John's Plumbing: 10.8X return on ad spend, $480 in spend returned $5,200+ in booked work at $12.30 per lead - Southwestern Epoxy: 426 leads at $10.14 each, filling an entire seasonal calendar with 150+ jobs booked - Fine Painting of Richmond: cost per lead cut a third, from $42 to $28, across ~440 leads - Maid4LasVegas: 300+ leads at $11.10 with a 30%+ lead-to-customer rate - Freedom Chiropractic: 312 booked-ready conversations from a cold start, CPL cut ~50% to $6.65 I specialize in local lead generation for home service businesses, turning ad spend into booked jobs through tight targeting, high-intent creative, and lead capture that feeds straight into the client's CRM.

Education

• National University of Modern Languages (NUML)Bachelor of Business Administration (BBA), Marketing

Similar talent on Pangea

Julien M.Performance & Growth Marketing ExpertNew York, NYJack B.Performance Marketing Analyst | Data-Driven StrategistSan Francisco, CAUsama Z.Meta Ads Manager | Paid Ads Specialist (4+ Years) | Full-Funnel Performance & Creative TestingDubai - United Arab EmiratesPaola O.Google & Facebook Ads Performance Marketing Strategist Freelancer