Paola Santos

About

Hi, I'm Paola! Helping startups grow with strategic & empathetic web, UI, and brand design for 5+ years. https://paolasantos.contra.com

Experience

• Brand & UI Designer · Supersite Pty. Ltd.2024

  → Lead the design and execution of the brand's visual identity, ensuring consistency and impact across all platforms. → Oversee art direction to create engaging and cohesive design elements. → Design and implement customized components for key brand pages, including lead magnets, blogs, features, terms, and more. → Enhance user experience through strategic and creative design solutions that align with the brand’s vision.

• Full-Stack Designer, Artist & Illustrator · Various online and print publications2019

  → Frequently commissioned by various publications to create engaging tangible and digital experiences, demonstrating versatility and creativity in design. → Achieved recognition for my design work on platforms such as CardDsgn and DesignRush, showcasing my commitment to excellence and innovative design solutions.

• Illustrator · Canva02-01-2022

  → Created high-quality, original illustrations for Canva’s visual library, enhancing the platform's design resources and user experience. → Collaborated with the Art Director to develop concepts and ensure illustrations align with brand guidelines and project objectives.

• Brand & Graphic Designer, Web Designer · ComfyCentre10-01-2020 – 03-01-2022

  → Spearheaded the overall visual identity of ComfyCentre, a lifestyle e-commerce brand, enhancing brand recognition and customer engagement. → Led the redesign of packaging and the company website, ensuring alignment with the new style guide developed over the past year. → Collaborated with cross-functional teams to create cohesive design solutions that reflect the brand's values and resonate with the target audience. → Conducted user research and testing to inform design decisions, resulting in improved user experience and increased conversion rates.

Education

• St. Paul University ManilaBachelor’s Degree, Information Technology-Multimedia Technology

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