Daisy Fitzpatrick

About

I’m a marketing strategist and social media leader specializing in building profitable, scalable digital ecosystems for brands. My work centers on data-driven growth, high-performing content, and performance marketing systems that reliably turn attention into revenue. I’ve led multi-platform social media programs, managed paid advertising budgets across Meta, Google, and YouTube, and developed creative strategies that consistently improve conversions, lead quality, and customer engagement. Beyond content production, I focus on the full growth engine—audience targeting, funnel design, creative testing, analytics, and cross-functional execution. I’ve worked across diverse industries including fitness, coaching, medical solutions, DTC, SaaS, and consumer products. In every role, my priority is the same: create marketing that moves the needle. Whether it’s launching content calendars, managing influencer partnerships, refining ad funnels, or optimizing for ROI, I approach every project with a balance of creativity and performance-minded discipline. I’m energized by building systems, improving processes, and delivering campaigns that stand up to real business metrics—not vanity. If your team is looking for someone who can think strategically, execute quickly, and translate insights into measurable growth, let’s connect.

Experience

• Marketing Manager · Barbell Logic2024-04-01 –
• Marketing and Operations Executive · NEXT Global Solutions, Inc.2023-02-01 – 2023-10-01
• Head of Affiliate Marketing · Popl2022-05-01 – 2023-05-01
• TikTok Growth Manager · Popl2022-02-01 – 2022-05-01
• Advertising Specialist · Breathwrk Inc.2021-08-01 – 2022-08-01
• Marketing Specialist · Daisy Parkhouse2016-01-01 – 2022-01-01

  Scripted, filmed, and edited multiple original online content pieces on personal accounts, totaling more than 100 million views and 17 million likes (TikTok, Instagram, Facebook). Produced & delivered original video assets for multiple venture-backed startups & e-commerce brands. Envisioned & shot net new video & image content, wrote original caption copy, responded to comments, direct messages, and managed partnerships / social tags with associated sponsors & brands. Managed multiple social media accounts for various brands. Wrote weekly posts for Facebook groups; managed organic posting & inboxes for multiple Instagram accounts. Spearheaded digital marketing initiatives: email copywriting, member communications, member recruitment.

Education

• University of New HampshireBusiness Administration, International Business and Economics
• Portsmouth High School NH

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