Patricia Cuenca

About

I am a product designer with about a year and a half of experience in UX/UI. I also have a background in digital marketing, content creation, and e-commerce. I am proficient in excel & Adobe creative suite I am passionate about accessibility and making all products and processes user-friendly. Would love to work with you!

Experience

• UX/UI Designer · Memorisely08-04-2022 – 11-04-2022

  Collaborated with designers around the world and iterated on the Wim Hof Method mobile app and sofarsounds.com website. Conducted user-research: performing competitor analysis, plotting user-maps, mapping information architecture, conducting user interviews on Dovetail, etc. Ideated with a team of 3; designed functioning low-fidelity and high-fidelity prototypes. Conducted usability testing on Maze.

• Digital Marketing / E-Commerce Associate · Skechers USA Philippines06-04-2022 – 08-04-2022

  Managed and designed social media & e-commerce content, producing and presenting influencer and content decks. Wrote copy for social media posts, utilising SEO and effective hashtags. Analysed content and PR event data and found what worked and what did not for outlets such as Instagram and Facebook - to improve reach and increase sales conversions

• Marketing & Promotions Intern · Wildflour Bakery + Cafe Corp06-04-2022 – 08-04-2022

  Facilitated and lead the Wildflour 10th Anniversary Box product from ideation to launch; did research on favorite/best-performing products to include. Write copy for recipients on behalf of Wildflour Corp. Sourced and user-tested wholesale product to ensure quality & consumer satisfaction.

• Digital Marketing / E-Commerce Intern · MAP Active PH06-05-2021 – 08-05-2021

  Content creation & consumer analytics for the Athlete’s Foot, Rookie USA, and Planet Sports Inc. Updated catalogs for New Arrivals. Implemented service checks on buy-and-sell Viber groups. Created deliverables on Tiktok, advertising new stock for the Athelete’s Foot PH & Rookie PH

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