Shengjie W.

About

Product Designer with 3+ years of experience. Delivered various products at fast pace start up. Experience ranging from shipping B2C consumer facing web, iOS, android, B2B analytic tools, internal tools, etc. Love to chat more about my experience and qualifications.

Experience

• Product Designer · Koupon.ai06-01-2023

  • Owned end to end design for MVP website, mobile app on IOS & Android by leveraging competitive analysis and user research. Leading to launch within 2 months. Resulting in over 50k users within 2 months and average 200 daily orders. • Lead weekly design workshop, design reviews, product sync with 3 UX designers and 2 UX researchers. • Ongoing iteration by monitoring funnel conversion rate, drop off rate, heat map, scroll map, DAU, WAU on Google Analytics, Hotjar, and Microsoft Clarity to collaborate with engineers to set iteration expectations, delivery timeframes and rollout. • Created a design system with Figma variables, styles, & components to establish clear design guideline & branding tone & voice. • Partnered with PM & Tech Lead to shape product roadmap and make strategic trade offs to balance needs for users and sellers.

• Product Designer · Tripalink06-01-2022 – 06-01-2023

  • Initiated and led the dynamic pricing tool for property management automation as product designer & product manager. Partnered with 2 engineering teams and 2 data scientists to launch MVP in November 2022. • Managed and designed lease agreement flow by conducting 20+ user interviews with Operation Team & 6 usability testings. Partnered with Backend Eng & Data Team to improve lease issuance efficiency by 141%. • Partnered with data manager to design user flows for Renty.ai, an LLM experiment to automate customer inquiries by conducting user interviews to create user personas and integrating a dynamic pricing model to meet customer’s needs. • Redesigned and prototyped tenant application flow by analyzing drop off rates & time on task. Reduced application completion time by 28%. • Redesigned legacy website to optimize lead conversions by improving information architecture, design accessibilities, and A/B testing. Resulting in 150% increase in leads and 230% increase in qualified leads. • 70% Product Designer, 30% Product Manager.

• Research & Design Consultant · University of Washington03-01-2022 – 06-01-2022

  • Created a chatbot for a university client by conducting market research, designing decision trees, resulting in a 43% decrease in manual emails. • Collaborated with peer researcher to define 2 core user personas by analyzing Google Analytics, storyboarding international student needs, & creating 3 user journeys for client presentation.

• Product Design Intern · YIRENTAL01-01-2022 – 03-01-2022

  • Redesigned tenant payment flow by conducting competitive analysis and improving bill display, resulting in a 50% efficiency increase. • Researched, designed, tested the MVP for preparing lease agreements. • Prioritized 6 edge cases for the roadmap by understanding customer issues, conducting user testing with landlords, and aligning features to company mission resulting in initial expansion into rental market.

• UX Designer · humanID - Accountable, Anonymous, Accessible Login01-01-2022 – 03-01-2022

  • Designed a dynamic walk-through flow for the login tool and tested 4 hero design variations. Resulting in CEO approval for homepage. • End to end designed a fundraising website by interviewing 10+ donors to identify information priorities. Partnered with Engineers leading to launch within 1 month. • Hosted weekly design workshop for 6 designers to identify key metrics, ideating on solutions and providing feedback to reach an MVP.

Education

• University of WashingtonMaster's degree, Digital Communication and Media/Multimedia, UIUX
• Communication Leadership at the University of WashingtonMaster's degree, Digital Communication and Media/Multimedia, UIUX
• Calvin UniversityBachelor of Arts - BA, Film & Media Production
• Calvin UniversityBachelor's degree, Digital Communication and Media/Multimedia

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