Paula de Diego

About

Hey! I'm Paula, a Brand + Social Media Designer and Strategist ✨ My creative agency crafts impactful brand identities + engaging social media strategies 🚀 We're bilingual wizards, so all of our services are in Spanish and English 🧙🏻 We've worked with clients such as: Contra, Tango, Bottle, Remento, Eraser and Pangea (I know so cool!) 🤠 Let's land your brand into your client's mind!

Experience

• Social Media and Creator Manager · Contra10-01-2022

  If you're interacting with Contra on social media, it's me! I'm the main point of contact for most people that ask questions, comment or send us a message. I manage all 5 social media platforms where Contra is present (LinkedIn, Twitter, TikTok, Instagram, YouTube) and engage with our target market and potential clients everyday.

• Influencer Marketing Manager (freelance) · Remento12-01-2023

  We handled their Christmas holiday influencer campaign (from sourcing, managing and reporting analytics) and then they decided to continue working with us. They hired us for their Mother's and Father's Day campaigns, which we're currently in the process of running!

• Influencer/Creator Sourcing · Eraser08-01-2023

  We started working with Shin and the Eraser team in August 2023, doing influencer and creator sourcing for them. We research and source a weekly list of 30 influencers and creators from YouTube that include: - Their contact info (first and last name, and email address) - Social media handles (YouTube) - Keywords we used to search for them - Plus, social metrics like follower counts, engagement rates, total video views and total videos. Our biggest challenge for this project is the time spent finding new creators, but we're thankful that the team is there to help us with keywords and give us feedback 💛

• Influencer/Creator Sourcing · Tango11-01-2022

  We started working with Annie and the Tango team in November 2022, doing influencer and creator sourcing for them. We research and source a weekly list of 10-25 influencers and creators from Instagram and TikTok that include: - Their contact info (first and last name, and email address) - Social media handles (Instagram Reels, TikTok, and YouTube Shorts) - A personalized sentence to spice up your cold emails with an extra dose of authenticity. - Plus, social metrics for each platform, like follower counts, engagement rates, average video views, likes, and even an estimated watch time. Our biggest challenge for this project is the time spent finding new creators on the different platforms, but we're thankful that the team is there to help us with keywords and to answer any question we might have 💛

• Social Media Marketing Manager · Veronica Di Polo01-01-2021

  We help Veronica with the brainstorming of creative ideas, content creation, and social media management for all her social media channels (Instagram, Facebook, Pinterest, LinkedIn & TikTok), and with the development of her marketing strategies + product/course launches.We help Veronica with the brainstorming of creative ideas, content creation, and social media management for all her social media channels (Instagram, Facebook, Pinterest, LinkedIn & TikTok), and with the development of her marketing strategies + product/course launches.

Education

• Universidad CEU Cardenal HerreraDouble Degree, Business Management and Marketing
• FH MuensterEuropean Business Program, Business

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