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Paulina Uriarte

Paulina Uriarte

Digital Content Creator & Visual Merchandiser Specialist

7 yrs experience · Vancouver, BC · 30-40 hrs/week

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About

I have always worked on creating content for social networks and blogs in industries such as food, entertainment, financial, business, and fashion. My expertise extends to digital content in the fashion industry and SEO optimization.

Skills

Content CreationContent marketingCopywritingDigital MarketingSocial Media Management

Experience

  • Visual Merchandiser · H&M2023-09-01 – 2025-03-01

    • Ensuring visual and commercial curation according to the guidelines. • Organize and plan workload according to store activation plan. • Launch and maintain global campaigns and sales activities. • Maintain garment care, stock levels, and KPI reports. • Create actions to increase customer satisfaction. • Stay updated with fashion trends and visual merchandising techniques. • Share insights and educate store teams on seasonal changes. • Develop and coach talents, onboard new colleagues. • Execute visual and commercial store presentation based on guidelines. • Manage stockroom and display for optimal trend storytelling. • Ensure window and store styling aligns with brand standards. • Maintain store cleanliness and safety.

  • Key Holder - Visual Merchandiser Manager · H&M2023-08-01 – 2023-10-01
  • Leader in Development - Visual Merchandiser Manager · H&M2023-07-01 – 2023-08-01
  • Accessories Responsible · H&M2022-11-01 – 2023-06-01
  • Sales Advisor · H&M2021-11-01 – 2023-06-01
  • Content Manager | SEO Jr. | Copywriter · Multiplica2019-04-01 – 2021-02-01
  • Junior Copywriter · Grey México2018-09-01 – 2019-03-01
  • Junior Copywriter · Sparkling Advertising Agency2017-03-01 – 2018-08-01
  • Trainee · Carbono2016-02-01 – 2016-07-01

Education

  • Universidad de la Comunicación, S.C.Especialidad, Mercadotecnia y Control de Contenidos Digitales
  • Universidad de la Comunicación, S.C.Licenciatura, Publicidad

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