PPangeaWho are you hiring?
Lucía González

Lucía González

Digital Marketing Specialist | Branding, Social Media Strategy & Data-Driven Content Creation | 3+ Years Driving Growth for Luxury, Fashion & Tech Brands

0 yrs experience · Madrid, Spain · <10 hrs/week

See if Lucía is a fit

About

Digital marketing specialist with 3+ years of experience in branding, social media strategy, and data-driven content creation. Proven ability to grow engagement through influencer partnerships, content calendars, and compelling video content across Instagram and TikTok. Based in Madrid, Spain, with a background in luxury retail and multi-brand campaigns.

Skills

AdvertisingBlog MarketingBlog WritingBrand DesignBrand DevelopmentBrand IdentityBrand ManagementBrand StrategyBrandingCampaign MarketingCanvaCommunity ManagementContent CreationContent DevelopmentContent ManagementContent PlanningContent StrategyContent WritingCopywritingCreative MarketingDigital MarketingEditingEmail MarketingFacebook AdsGoogle AdsGoogle Search AdsHootsuiteInfluencer MarketingInstagramInstagram AdsInstagram ReelsMailChimpMarketingMarketing StrategyOff-site SEOOn-site SEOOnline MarketingPaid AdsPinterestReelsSEOSearch Engine MarketingSemrushShort Video AdsSocial Ad CampaignsSocial MediaSocial Media CommunicationsSocial Media DesignSocial Media ManagementSocial Media MarketingTikTokTikTok ManagementVideo EditingWebsitesYouTubeYouTube Analytics

Experience

  • Marketing Assistant – Dynamics VR · Dynamics VR01-01-2023 – 12-31-2024

    Identified and selected key influencer profiles, collected metrics, and managed budgets in Excel. Organized and participated in meetings with partners and influencers, including follow-up on agreements. Supervised content creation and publishing, ensuring consistency with brand strategy. Managed aesthetics and visual coherence of the Instagram account; contributed to content ideation and planning to align with objectives.

  • Freelance Social Media Marketer · Self-employed / Freelance01-01-2022 –

    Managed and grew social media platforms, curating high-quality content that reflects expertise in social media trends. Designed and executed content calendars, consistently boosting engagement and follower growth across platforms like Instagram and TikTok. Created visually compelling posts, reels, and stories; monitored performance metrics using tools like Instagram Insights and other analytics to optimize content strategy.

  • Luxury Sales Advisor · ECI/Nicoli/Thomas Sabo/The Kooples01-01-2021 – 12-31-2022

    Developed in-depth knowledge of the luxury fashion market through retail sales, focusing on understanding high-end consumer preferences, delivering exceptional service, and upholding premium brand standards. Built strong client relationships and provided tailored recommendations to meet client needs.

Education

  • ELLE Education (URCJ)Master's degree, Digital Marketing
  • UNEDBachelor's degree, Psychology

Similar talent on Pangea

Victoria A.Victoria A.Multidisciplinary Marketing Expert | Creative Production, Digital Communications, Social, Paid Media, and CRM.Madrid, SpainSybil W.Sybil W.Digital Marketing & Social Media Growth | Content CreatorLondon, UKAlejandra R.Alejandra R.CEO Specializing in Data-Driven MarketingBogotá, BogotaClarissa O.Clarissa O.Digital Marketing & Content Creator | Social Media Strategy | Video & Photo ContentMexico City, CDMX

Hire Lucía through Pangea

Describe your project to the Pangea agent — see if Lucía is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.

See if Lucía is a fit