Peter McBride

About

Raised by a west coast painter and midwest architect on a steady diet of skateboard culture has formed my creative ability that can shift between playful content and refined technique. Over two decades of experience leading creative teams to support brand marketing goals in the outdoor, tech and fashion industries. Currently focused on global brand campaign storytelling across digital, social and retail channels for Patagonia. I use my free time to make ceramics, run, surf, skateboard, and most importantly raise two kiddos in Chicago.

Experience

• Senior Art Director, Brand · Patagonia, Inc.01-01-2016

  Creative lead on all marketing campaigns for global brand and environmental initiatives. Working with teams to strategize and pitch multiple rounds to internal clients. Direction of photo editors, film crew, copywriters and production to build out targeted seasonal and evergreen campaigns across social and online platforms, retail displays, out-of-home ads for regional specific audiences.

• Art Director · Mollusk, Inc.05-01-2014 – 01-01-2016

  Seasonal ideation and weekly design to promote and launch new products, graphic development, social and email campaigns. Hands on direction for ecomm studio photography. Assistance with identity and promotion of retail events. Full redesign and implementation of responsive website with developer and creative director collaboration.

• Art Director · Incase Designs03-01-2010 – 11-01-2013

  Working with creative director to monitor brand consistency through design of seasonal marketing campaigns, print and outdoor advertising, specialty product lines, and overall online presence. Collaboration between product managers to develop patterns and graphics for softgoods and device-driven hardgoods. Concepting with the web manager and developer to creatively launch new products online. Responsible for a consistently high standard of product photography for marketing and global distributor needs.

• Art Director · Nixon, Inc.03-01-2002 – 07-01-2006

  Responsibilities crossed over marketing, product, and sales to ensure the Nixon brand remained consistent and fresh. Overseeing projects from concept to completion through in-house junior designers, web developers, and product department to reinforce the brand image. Seasonal production of premium catalogs and retail-level lookbooks, website refreshes, softgood and accessory designs, point-of-purchase from hangtags to custom window displays, creation of tradeshow and event identity packages. Also integral in conceptualization and input on watch, accessory, and softgood design.

Education

• California State University, Long BeachBachelor's Degree, Fine Arts, Emphasis in Design

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